Name: Flip the script: Human stories at AI speed
Uploaded: 2025-09-25T18:17:05.444Z
Duration: 1 h 4 s
Description: Flip the script: Human stories at AI speed

Transcript for "Flip the script: Human stories at AI speed": Welcome everyone to episode three of Lights, Camera, Communicate. I'm Chuck. I'm here with my partner in crime, Amer. Hi. Hi. Hi. It's been a a little while since we last saw each other. Yes. We were just before we were backstage, we were talking about that we were at Flyover Festival together in Sioux Falls, the event that ICology puts on. And you're talking about how what a cool experience that is from a personal side of things, a personalization side of things. Yeah. No. It is. It's a fantastic experience. Yeah. What all of you that are joining us, if you look to the top right, you'll see the chat. You can find all kinds of magic happening in there. So go and introduce yourself. Let us know where you're joining from. Also, in that top right, you'll see a q and a portion. It's very easy for questions to get lost in the chat. So please add your questions in there. And then you see that docs part, which they're not docs, but it won't let me rename it to something else. But those are helpful links for all of you. And it includes playbook, which we'll be referencing, during today's show. Also, how you can join Ecology, check out the Lucihub Academy, and an upcoming event that I'm co hosting called Who Owns Thank You, an organization. So going back into the chat, Laurie Stewart from Columbus, Ohio, who unfortunately could not join us in Sioux Falls. It's a shame, Laurie. Summer. You weren't there, Colleen. All this psychology love. We got our college members in here. I'll be in Philadelphia next week, for an event. So hopefully, Colleen, maybe I'll see you there at that. Also, gonna hang out at her brewery the night before. Jen Ellis. Dan Kramer was in Sioux Falls, Dan. Yep. He was. Good to see you there. Margo from Denver. Today's session let's get into this. Please keep going introducing yourself. Love seeing that happening in the chat. We wanna talk about AI because, frankly, are you even allowed to have a show if you don't talk about I don't think so. AI? Like could've been banned. I think it's in the FCC constitution. Yep. Yep. But if you're doing a show, you have to talk about to talk about AI. But we wanna come at AI from a different point of view, not from a place of fear. Because it's easy to sound the horns of fear and being afraid of AI and actually looking at ways that communicators, marketers, whoever's joining us today, even HR people, if you've chosen to join us, how AI can be an enabler. But to kick things off, I thought it'd be a great opportunity to show all of you how far we've come with AI in video. Oh, Katie Labrune. One of your one of our friends from Saint Paul's is here as well. Hello, Katie. So we're gonna go I'm gonna pull up a couple videos here. This is the kind of the haunting video that I like to share with people about the dangers of AI and video. So let me pull this up for all of you. You'll recognize, I hope, who is in this video, but let's get in and and please don't have any children nearby as we're watching this video. Oh, there's that. That's hot. Uncle Bill, come try this. Fresh pasta of Bel Air. You can. Is that was a video made two years ago Yeah. Of Will Smith eating spaghetti. Now why did somebody choose Will Smith and spaghetti? I don't know the the origin story of that, but it is a it's pretty haunting. But you see, like, somebody was able to create a video that kind of looked like Will Smith, that kinda looked like he was doing something with spaghetti. Maybe he was eating it, maybe not. But that was two years ago. Now let's go one year ago because the Internet is undefeated. Someone made a video of spaghetti eating Will Smith. And so again, let's avert children's eyes. And I already read the responses. Yes. So in case you're ever curious what it looked for spaghetti to eat Will Smith, now you know. But you could see the quality improve from 2023 to 2024. Now let's go to 2025. And again, because the Internet is undefeated. Yes. I agree. It is still creepy. There's many why questions out there. I agree. Katie, sorry if this interrupt. This will bring a little more peace, in your world. This is now 2025. Will Smith eating spaghetti. Now still seems a little off, but you're like, wow. Compare that to the first one where you can't tell what's a face versus the spaghetti versus whatever, and then now you actually hear the ocean and it looks somewhat more natural. Quite an evolution in what? Two years? Two years. Two years. Two years. Now to the point where this is a video that Toys R Us made using Sora entirely, that's OpenAI's video platform, for a commercial. It's a long commercial. We're not gonna watch the whole thing, but we'll pull this. Did you ever wonder how Toys R Us and Jeffrey the Giraffe came to be? The son of a bike shop owner, Charles Lazarus, had a vision that would go on to change toy stores forever. So we're gonna stop it there. Also, Toys R Us, rest in peace. Yeah. I miss Toys R Us. What a what a phenomenal place. My first drum set there. Really? Yeah. Amazing. Scrubbing deep. What everyone can see in the studio is to the left is a giant Drum set. Drum set. But I think if you didn't know that was created by Sora or AI, you would have thought that was some sort of CGI big production thing. But no, that was made entirely using Sora, which is I don't know watching that if I would have guessed that. So that really shows, I think, one, the attention to detail. But two, again, that evolution. Let's go back to that unfortunate video, which apparently we have ruined spaghetti for everyone. Let me clarify. Lucihub is getting blamed for ruining spaghetti. It's Chuck Gose. Oh, thank you. Ruined it. Thank you. And yes, Kristen McWaters brings up a great point. Toys R Us is still in Canada. Now the joke in our house, Kristen, what you don't know, or maybe you do know, but I don't know that you know, is I am I am married to a Kristen who is Canadian. Kristen with an I, not an e. And our belief is that Toys R Us just forgot about them. And that they're just sort of operating on their own out there and no one really knows that they're that they're there other than Canadians. Yeah. Other than Canadians. So I'm glad that oh, and apparently, towards the rest is coming back. That's amazing. I love hearing these stories. So that just we wanted to share those with examples. So we when you think about people thought two years ago, like, oh, this is what AI is. This is what AI video looks like. You probably dismissed it. But look at how in just two years Yeah. What's happened on the in in using that technology in video production. And in another six months, then it's gonna be even more more Well, and there was always that worry about deep fakes and are we gonna know? And I think we're seeing that play out both in imagery and video Yeah. With people not really knowing what's real and and we're inching closer. So the the reminder to me, and I forget I'm gonna fail myself on this. Someone told me this anecdote, and I learned later they actually stole it from someone else. So I need to give credit to the original person, is that the version of AI that you're using today is its worst self. So every single day, it gets better. So if what you don't like today, it's only getting better tomorrow. So that, I think, we've seen that play out here in the video world. And and companies like us are constantly actually having to stay ahead of that. Yeah. So when I was thinking about this, like, I pride myself in being very authentic when it comes to communication. And, if anybody follows me on LinkedIn or they follow our college on LinkedIn and you see event videos go up, it's videos that I've shot using my camera, but also using Lucihub Yep. To pull it into to video. So week or so, I was in Omaha for workshops bright side event. Did some quick video from it. Lucihub thankfully helped pull that video together. If you this is my plug to go, I guess, follow the LinkedIn page for ICology. But if you go there, you see the video. There's an opening shot of a flyover of the city of Omaha. I don't have a drone license. I don't have the ability to record flyovers. But I used Google's v o three to create that flyover video of Omaha that I was unable to bring in to the video. And it's one of the best use cases of applying AI video today. You know, people talk about we get a lot of, people said, my CEO said, just go use AI to make this. We really can't, but that's a really good example of how you could get a shot that you typically couldn't or you'd have to use stock footage or something to that effect. You could actually create the shot you want. It's a great example of using AI today and applying it to the real world. Mhmm. And I've also heard people using things like Google Earth and using videos from that to create some really cool flyovers, like you're zooming from way out Yeah. Yeah. Into into a small area. I would love to know in the chat, other than seeing the comments about the terrifying videos and people not being able to sleep. And per the chat, it is Lucy Hub that is ruined with spaghetti. So we're gonna hold that and I have to bring Italian before the rest of the message come back. I would love to know from all of you what your thoughts are on either using AI to create video or using AI in certain ways to create video that you wouldn't be able to create yourself? Or what what are your thoughts on maybe not the Will Smith video. We saw those, that feedback from people. But even, like, the the tours are us video, like, what what are your thoughts on AI playing a role in the video? I'd love to see that in the chat. I'd also love to know how many people are actually doing this because I'm I'm gonna I'm guessing it's probably not a lot. Well, I guess maybe maybe that's a good follow-up. Is it are people checking out Sora on OpenAI? Are you playing around with v o three in Google? I know there's some limits. I know I've got a a Google business account and so I have, like, three credits, I think, a day that I can use to create video. I, unfortunately, tend to burn through those in about two minutes because I I'm still figuring out the right way to prompt to get the right video. But, yeah, I would love to hear people's examples in the chat of of how you're using it. And that goes into some of the next part of the conversation, Amer, which is what is the value of AI? We we're questioning and people talk about the value in creating verbal content or written content. But from your leadership in this area, what is the value of AI and video? I think Aaron actually touched on it. We we did a lot of focus early on on the preproduction because it worked. You know, the the spaghetti video is a good example of what didn't work two years ago what didn't work a year ago. But creating and what we do is promptless AI because we don't want you to be a prompt engineer. But the preproduction works great. And, Aaron nailed it. Right? Scripts, voiceovers, you've gotta do some tuning. And now you've got something else happening, which is now you can actually record your own voice and create your own voiceovers. But those are real world applications that that are being used today. You know, they're not being oversold. I feel the the video portion of this has been oversold, and it's great for a little snippet for social media. It's great to create some cool thing. But in the enterprise, it's really hard to it's really hard to use. The example you had, which is this flyover, this establishing shot, is a perfect use case for it. Or maybe creating, some other b roll that's that's, you know, business centric or brand centric is a perfect use case for it. And that's just coming around. You know, Sora has been around for a bit, but, you know, three has really changed that game and that's kinda coming into, into the enterprise now. And so that's, I think, where we've been focused is really preproduction. On the on the back end of our stuff, we do some other AI things for production, but it's not it's not things that we push out to our clients. I'm curious on the voice over part because you obviously work directly with clients a lot more on these things than than I have or ever would. With voice overs, is there pressure to it be a generic voice or people wanting to recreate someone else's voice? They really wanna recreate someone else's voice. It's the number one request we get. We have hundreds of voices in our voice studio and doesn't matter. They want that particular person's voice. And it's typically someone in the organization who they want to be the voice of the of the product or the brand. I'm curious for those in the chat. How do you feel about that? Is it and maybe, Aaron, you can comment a bit more on how you've used voice overs. Is it sort of this generic voice that we we hear voice overs all the time and things. Yep. But if it sounds like someone and and I know this is where it gets into the celebrity space as well where people are trying to protect their own IP, their own intellectual property. People not be able to duplicate does it sound like Ryan Reynolds? Does it sound like Julia Roberts? Does it sound like George Clooney? Well, those are all copyright protected. Usually, they want their CEO or their CEO Right. But I'm saying, like, where where is the line drawn? Because what's what's the difference between Ed Bastian, the CEO of Delta Airlines, and somebody in comms creating a fake voice over of him? And if it's not him saying it, does that matter to employees? I think if it's done right, no one's gonna know. But no one's gonna know, but does it matter if they know or not? It's a good question. I don't know. But let's open it up. I I would I would love to know how people feel about it because I that's where I when you can get the real person, like, why why not have the real person do it? Like, that's when when it's when you don't want a real person because that's that's the beauty of stock photography. They're not real. They're Yeah. They're not the the people at your company. They're not whatever. So there's some protection in that. I get that it's kinda generic, but there's also some protection and anonymity no different than there being this voice overs. I always like highlighting this example and and, I don't know, Marty in the background, maybe he can go find the story and put it in the in the chat for everyone. But there was, a study done with the CEO of Zapier, the technology company. Yep. 100 pieces of company content were created. 50 were directly from Ryan, their CEO. 50 were created by AI based off of those 50 pieces of content that Ryan created. They then use that out in communication. What they found was that employees, if they thought it was AI written, they did not trust it. If they thought it was him, they did trust it, which makes sense. But they but they didn't know. Right? That but that's the challenge. They actually couldn't discern the difference between there were stuff that Brian wrote that they thought was AI, and so they didn't trust it. There was stuff that AI wrote that they that they thought was Ryan, and they did trust it. So it really just comes back to that perception and what do people believe. And I wonder if there's a little bit of fool me once, shame on you, fool me twice, shame on me, that people don't wanna feel like they're tricked. And I feel like if you have a fake voice over of your CEO or whoever your organization, when they're still there, that just feels like you're you're they're they're not taking the time. Well, a couple of people in in a just scroll past me brought this up. Getting their time is incredibly difficult. And so if you could just get their voice and get their script, maybe it doesn't matter. But but let's let's ask the comms people if if it matters or not. One of the biggest problems we solve is this challenge of we don't have enough time to do all of this. Right? And so, the AI tools are great for that. Some of the other tools are great for that: the scripts generators, the shot list generators. I mean, the real value of AI, I feel, the last twenty four months has been basically bringing down the preproduction cycle from weeks or months to literally hours or days. That's really where it's worked. Now moving into next year, I think you're gonna see a ton of video coming out. And somebody mentioned in the chat about I think it's Joe, said, hey, if we use a video it's an AI generated establishing shot, is it going to kill the value? If it's done right, no one's going to know it. But yours has really done well. Right? BO3 did a great job on that establishing shot. So I don't think they're going to know. I think they're going to know if you have a 100% AI created video, which is one of the things we stay away from today, which will happen eventually. But I think right now, it's just not there. Yeah. I wanna bring in some of the chat because I love some of those perspectives that you're all bringing in here. One here with Aaron. Theirs was more general, but they did they did want it to sound a little bit like James Earl Jones, which is a great voice. Everybody wants James Earl Jones. Every who who James Earl Jones, Morgan Freeman. I get it. But they did keep it general. So I think that's I think that's good. Kristen, I assume is from Canada given you were taught educating us on towards the rest in Canada. Using AI for someone's voice does make her feel a little uneasy around authenticity. I think the when you brought up the point around that our leaders or our CEO doesn't have time to do it, I'm gonna I'm gonna argue I would argue against a communicator 10 out of ten days on that. They're not making the time. They're not prioritizing the time to do it. They're may they're making something else important. So don't I feel like it's a cop out. That's just So I'll I'll tell you where I'm I'm gonna get my data points from is we have a lot of projects in our dashboard that sit idle and when we reach out to the clients, we say, hey. This has been sitting here for two weeks. Right? We because we deliver in seventy two hours or twenty four hours. Like, yeah. The the executive whoever the executives has to sign off and they've been at a trade show, they've been at a conference, they've been at a board meeting. So, you know, whether they're making the the excuse or not, it's it's a reality that's happening. I think this is this is the point that I wanna bring up. It it's a bridge too far for me. And and I know that there's this there's this hypocritical stance for some communicators out there where we have ghost written for leaders and that they have signed off on it. And I'm gonna assume that employees think, maybe naively, that, yes, the CEO was part of the process or actually wrote it themselves. So we've been part of, I wanna say, duping employees, but playing a part in that. But there's something so authentic about seeing someone and hearing someone that is so critical. And I think if you're faking that part, that just feels now if it's again, the generic voice, I don't have a problem with that. But if that if you're duping that person I agree with you, which is why we, you know, we we got some decisions to make as a product. And one of the things we did is we stayed away from avatars. We let other companies deal with that. They get used a lot in l and d, but, you know, we we wanna deal with comms and sales and HR teams and and that's why we've stayed away from that. We want more authenticity and less AI, actually. Yeah. Some of these other comments here from Andy. Yeah. I think for the most part, I feel like a lot of us can still have a discerning eye and know if it was AI created or not. But I think if you're not thinking could this be AI or not, you're you're not gonna go in with the mindset of questioning. You see it and so, therefore, it looks real. I mean, people thought we faked the moonlighting for crying out loud. Yeah. Or maybe we did. We didn't? Oh, I don't know. That was just a joke I made on on LinkedIn about, saying here. So I love all the chat here. I'm gonna go back and and catch up on it. This is my favorite part of our whole problem is is that all these other guests on which are basically our viewers. I just like pulling up chats where people agree with me. So that's that's my focus here. Is it, you know, does it does it matter? I I feel like it kinda does. But again, maybe that's the maybe I'm a bit naive. Let's do a survey. On that. Yeah. Can we do polls on this thing? There is a way, but I don't know. I'm not gonna do that live. Oh, okay. I want this time. And I love seeing all the people yeah. Talk about the tools that you're using. I've seen Canva mentioned. I've seen chat g p filet. I've seen Copilot mentioned. Again But let's have a can we shift the conversation based on this? Because this is actually one of the fundamental challenges in in the enterprise. Everybody's using different tools. And then security, compliance, governance, everything just goes out the window. We were having a conversation with the CIO yesterday who's they're using our platform and he said, you know, you guys thought this through. You actually have guardrails and you have security and and our data is not being used to train. Can't tell you how many organizations don't even know that their their employees are using a free version of chat to write a letter or to create a memo or or to create a script. So it's it's become a fundamental issue at the enterprise. Yep. I I wanna Rachel called us out of it in the chat asking if we're using the q and a and I had not checked the q and a. I can pretty much guarantee you that no, Will Smith was not compensated for any of those videos out there. I I'm I'm very confident in the fact that Will I don't even know if Will Smith commented on them or not. Maybe he thinks that's funny. Whatever. I don't think people actually thought those were, but they were caricatures of him. So I don't know where that falls in the IP world. But I do know that, you know, there are celebrities, known celebrities, Hollywood, but also just even podcasters out there. They're trying to protect their voice, their content. And there's been some different court cases out there about content that AI is using to learn that is regurgitating and creating, like, workbooks and things like that off of books being written. And people are like, wait a minute. You didn't buy that. You don't have the rights to use that. Yeah. It's a problem. It's a real problem. And and I think right now, the courts are tending to side with AI and not the content creators as much, which is which is a little bit surprising. I'm not familiar with this tool. Then we're gonna we're gonna show some tools here a little bit about I know Descript. Yeah. I know that. Is it Descript or Descript? I I call it Descript. I don't know. I called it Descript. If you thought it was up to you. Let us know how if you is it a is it a softy or a party on there? All they have, like, a an avatar you can use. It's like a cheesy sports announcer. Yeah. When it's when it's the fun part and the cheesy part, I don't have a problem with it. When you're trying to scoop someone else Someone's business. Yeah. That's when I feel like it's But most of them and there's a lot of them Synthesia. There's a lot of other ones that have it, and they use them for learning and development. Right? They want that little talking heads in the corner while you're going through some screens and and doing things like that. And then and that might be okay, but I think the work that this organization, these crew these groups do isn't that. It's it's getting, you know, it's getting in front of people who are getting really, really valuable information about the organization. I don't know if that should be a I guess I I want people in the chat to check me on this. Am I looking I'm thinking about this the wrong way. Is using AI as part of your video process the easy way out? And hear me out before you jump on me. I'm gonna go back to my bright side video that I made from Omaha. Yep. I could have hired a drone person to go shoot a flyover of Omaha. I never actually validated that that actually blessed the city of Omaha because I don't know what I don't know Omaha well enough. If you were to tell me Vegas or Indianapolis or Cincinnati, I would get it. I don't know Omaha well enough. So was I taking the easy way out, or was I doing using the tools that were available to me to create the project that I want to create. And I gotta go back and forth. I'll answer that, and then let's let the audience answer that. So my short answer is you weren't taking the easy way out. We talked to a lot of our customers, and when they think about video, they think about high budgets. And so we recently had this conversation with the head of comms for a global company who said, you know, historically, we don't do video because every time we think about video, it's a large spend. Well, a drone shot of that area would be really expensive. Now, you could have gotten some stock footage but I think where a lot of people fall short is they don't verify and that's where people are getting into trouble. To your point, that could have been any city if you didn't know, right? And we run into it all the time. People really trust AI. Well, it's AI. It's gotta be right, but they don't verify it. And I'll give you a really good example. I know a a a speaker who who does some some amazing work and she called me freaking out one day. She goes, I did this entire presentation and I used AI to get some talking points and some stories. And then when I went to actually get the references for those stories, they didn't exist. It made up these stories that are supposed to be real stories. And so, I don't think you're taking the easy way out. I think you're taking the easy way out if you trust and don't verify. You have to verify whether it's an image or an article or whatever it is that you're creating. Yeah. I'm curious, those in the chat, how are you verifying? Whether it is text, audio, video, you're using AI to create, how are you verifying it? Joe, as this comment here, yes, we still need to check the AI. I wanna know we know that. Are people taking the time to do that? And how are you verifying? I mean, as a company, we're a we're a humans plus AI company for that reason. Right? We we don't ever just build with AI. We always have something done with a professional editor at the end. So this is, so this is where I was going to. This is Andy. I think you should make it clear if a b roll shot was AI created even just, like, small text in the corner. And I just don't think people are gonna do that. Yeah. I I I we we talk about this in the in the comms world. We talk about this inside of ICology. Like, if you're using AI to help you refresh an article or shorten something or give you a new perspective, are you saying, hey, Copilot assistant with the creation of this. I don't know that people are doing that. There's really no guidelines that I'm aware of. I don't know that it's under should do that. I don't know that it's unethical to not say, but I again, it's this big gray area for me of if it's if it's somebody made the comment somewhere that it's very complimentary. Yeah. We're using AI to complement the work you're doing versus AI to create the work you're doing. I think that's maybe that's semantics, but there's a line there somewhere in there for me. I'm curious, Amer, from your point of view, take off your video hat. Yep. Put on your CEO hat. Put on your product developer hat. Do you feel the pressure to include AI in the platform and the product? How do you do that responsibly? How do you guide customers? Because right now, it seems like everybody's like, AI, AI, Yeah. All the time. Yeah. But you know there's that balance that you just talked about. So how do you how are you managing that responsibly? So I I think it's it's I think there's two things. There's hype versus execution. Everybody's getting this mandate to be AI first. But what does that mean? And MIT did an industry study recently that said ninety five percent of pilots fail. That's because what they're doing is they're looking at a traditional process and trying to slap AI on top of it. And what you really need to do is rethink the entire process, reimagine it and integrate and weave AI into it. I always say, Lucihub has AI in its DNA. We were we were truly an AI first company. When I started this company, we wanted to figure out how to leverage the power of AI to change the way things are done. Like, not to just slap a layer on top of it. And that's one of the fundamental problems in the enterprises. People aren't sitting back and saying, how do we reimagine this flow? How do we reimagine this process? They're just saying, well, we do it this way. Maybe we could we could just do it with AI this way. That's why you got ninety five percent failure rate on pilots and and and they're not impacting p and l at all. And so I think what people need to do is take a step back and say, we've been doing it this way for decades. What's a better way to do it? And then go back and reapply and build a new process all the way through. I think what you just described is how a lot of people began using AI personally. I'm not gonna gonna change much. I'm just gonna, like, plug it into this one thing, just layer it on top, but then keep it separate from the side versus truly integrating it into your flow. And again, whether you view it as an intern, an assistant, a colleague, whatever label you wanna apply, not, like, having to actually be part of the process and not just this layer that sits. As as a product guy, I I reimagined it. I said, if we could if we could revamp the production landscape, how would we do it? And we that's the approach we took. We didn't say, well, we're doing it this way today, and so we're just gonna keep doing it this way. And I think that's the fundamental problem. But then how do you guide customers on on using AI responsibly? Like, let's say somebody came to you and was like, hey, We want our we want a audio from our CEO. We he doesn't even know this was created. We faked it. Throw this into the into the video. You're like, sweet. Yeah. Let's let's roll. Well, I I I don't think it's my job to tell us guys what to do what to do. But, I think guiding them in how to use it, we do that all the time. Yeah. Right? I I I forget who it was that talked about script script generation, voice over generation. The perfect example of it. Right? But but you still need to kinda figure things out and you need to tune and you need to do a whole lot of things. But I think in general, if if you're being tasked by your leadership to implement AI, take a step back and reimagine the problem you're trying to solve with AI first, not just slapping something together. Yeah. I I really think it's gonna be interesting as a society, whether you're in comms, HR, marketing, however you wanna look at the layers of this, is that ethical use of it. And I know that we take a very point of view of looking at it, how it impacts us. But also if you look at how right now it's impacting law firms and contracts and all kinds of things where they're relying on AI. I don't think they're disclosing saying, hey, by the way, AI wrote this DocuSign for you to go sign notice contract. I think they're using this like a tool no different than a coder would use it to help them write code. You know, we have a we have a rule in our company. You can't you can't have an AI article published or an AI, social media post published without verifying it and and basically reviewing it and and modifying it because it's never going to be right and it's never going to be your voice. And we ran into a problem. Somebody actually did it. The story was completely off. We published it and I saw it. I go, Hey, this is the wrong story. How did this happen? They didn't verify. So it's happened to us and so we kind of have some guidelines internally. You can use it, but you you gotta verify it. You can't just blindly just throw things and and think it's gonna work. No? No. Oh, no. Well, learn stuff every day. Every day is a school day. I'm curious, those in the chat, have your companies outlined AI policies? Not just what tools you can use or not use, but how you can use those tools. And do you have to disclose that thing? I would love to know obviously, I'm a company of one, so no, we don't have one because it's me. I would have to wrap myself out. But I'm curious for those that work for large organizations, do you have AI policies? Not just about the tools you can use, but how you should use them and why you should use them, and maybe even when you should use them. I would love to to learn from that. I wanna move along, Amer, to, putting you on the spot again because this is now episode three Yep. Of Lights, Camera, Communicate. We love talking about video, which we do all the time. What we've never really done is actually show people what Lucihub even is. And we thought this is a great chance to show that because of how you have integrated AI into the flow Yeah. And how people use video. And then then people can actually get get a sense for what it looks like. Sure. Somebody asked a question I wanna make sure we answer about. It was, it was Rachel. Rachel, so we we are really a a video first company, and we help organizations kind of reinvent their video strategy and bring down the cost significantly and and the idea here is, you know, increase output, minimize cost so you don't you're not afraid to take risks on a video project. It's gonna cost you a few $100 versus tens of thousands of dollars. So that's what we really do. I can show some of that here. But your point on the video, first part, we we do help our clients because a lot of them don't know where to start, don't know how to redo it. And there's a great there's a good playbook we have when hey. I thought I bought it, but I Yeah. Where do you put oh, it's under your laptop. Oh, well, let's see here. Hold on a second. So I hang up on everybody's it's, right is it upside down? It's upside down. There we go. It says for show, everybody. Is there a link? Do we have this link? Yeah. We do. Okay. Great. This is really a primer, and we've got a couple of more coming out. And one of the things we found is people don't know how to make the time to actually start all of this. They're like, how do I put time in my data to do all of this? And that's one of the things we're focusing on now. And we have another one coming out that it's a 100 mobile first video ideas for your organization. So that'll be coming out. But, we do our best to help you guys kind of reimagine how you're gonna do video in the organization and leverage our tools or other tools. But, that's that's that's about where we are with AI. We're not gonna really help an organization reevaluate how do they build sales agents or or any other other stuff that's being done in organizations. So I I feel before you get into the share, I wanna pull up some of these, chats that people are talking about the policies that are out there that, yes, there's this fear state. There's probably a lot of don't do this, don't do this, don't do this with with AI versus here's how to use it responsibly. I think this is a great example from our friend our new friend, Chrissy McWaters, that has been development for two years. And because everything is changing so quickly, how do you have a policy that someone can actually that is actually helpful for employees and it doesn't feel out of date or out of touch. So I think that's where the encouragement and guidelines come into play versus a series of, like, don'ts Yeah. That get pulled out. Here's another one. A general policy until they fully roll out AI. I don't I'm curious, Edward, going to the chat, what is fully rollout mean? And and are people using it without it being fully rolled out? We've got this one from Brandy. It was updated in 2024 and updating it again. So I'm sure, again, this is one of those things that some if somebody's not owning it, it's going to be out of date almost as soon as it's published. Well, if somebody's not owning a an AI project, it's gonna fail miserably. Yeah. I see that all the time too. Yep. So you're ready to pull up Yeah. Yeah. The example? Yeah. Figure this out. Probably, you could probably do some work. I know. I've I've just been listening to you and the team. So I'm what I'm gonna do is I'm actually just gonna demo our creative Copilot, which is a series of promptless AI tools. We intentionally leaned into doing things that were valuable to the enterprise two years ago, and so we didn't focus on video. Now next year, we'll be focusing a lot on video. Next quarter, we'll be focusing on on a lot on video. We're gonna have a new tool we're gonna launch called the I'm not sure what we're gonna call it, but it's a podcast studio editor, basically. You can upload this video. It'll actually find the best parts of the stories, give you those, or you can go and just in detail create your own. But it's a really cool tool that's using AI to just accelerate cut down. So, you know, whether it's an employee story or it's the CEO message or it's a customer story, you don't have to spend hours and hours to do it. You can literally create a story in minutes. But but what what we have here is really, a really cool flow around, scripts, voice overs, and shot lists, which sounds like some people are already doing. Why don't we get an idea from the chat, and we'll just do it. Yeah. Go into the chat. Let's who has a who's had a video in mind or a video that you've been curious about or wanting to do. It's been on that to do list that it keeps dropping down bottom of the to do list. Throw that idea in, and we'll just live And it requires I mean, it requires this is preproduction. Right? So you'll need a script. You'll need a voice over, and then you'll need Wait. So you don't just start shooting video either? No. Oh. You don't. Just learn it. You you probably do. You can. You could shoot video and back into the story if you want, but it's, usually proper prior I feel very called out. Let's see. Do we have any? Not yet. We're getting more AI policy. Got plenty of time. Well, go go ahead and go click into we're gonna do the shot list one. Let's go and get click into that. I was gonna do a script, actually. Okay. Let's just do a Let's do a script announcing the new AI policy. Okay. Let's do that. That'd be the worst video to ever make, but let's do that. Alright. So new AI policy. We're gonna make this a sixty second. And we could do it in any language. We're a 100 languages. We're gonna do this in English, and, we'll just do a novice voice. And so what we're gonna do is, our new AI policy is to What do you wanna do? We wanna scare the hell out of people scare the hell. Of using AI and make them afraid that that they'll lose their job if they use AI. K. Alright. This is harsh. What else do we We're gonna we don't wanna go extreme on we wanna go extreme to the to the side, so we'll come back positive. You wanna stick with this one? Yeah. Let's do it. No. Let's do that. So one of the things you noticed is it's promptless. We're not creating our prompts. Prompts are created by the by the engineering team. But this will give us a sixty second script on scaring the crap out of people. You say hi. Welcome to the briefing. Our new AI policy today, we aim to clarify stance on the use of artificial intelligence with our organization. Primary objective with this policy is to ensure that AI is utilized responsible and appropriate. I think this is actually not scary at all. It's important to communicate. Probably sounds like a lot of the a hypothesis that some of you have. Our policy is designed to prevent any reliance on AI that could inadvertently threaten job roles employees. So we got we got some sort of a script here and, you know, we always say, look, I'll get to 60% of the way there. You have to modify it. You can modify this via AI or you can go to the voice studio and actually, this turns into a text editor. And you can just modify it here. And then, the cool thing is, you know, we reimagined flow. So you've got a script. We're just gonna let you go right into the voice studio and create a voice. So we'll take Luna's voice, and I know she sounds better at, like, a four, let's say. And then we'll just Also, you can, like, you can change the pitch. You can do that. Yeah. Welcome to the briefing on our new AI policy. Today, we aim to clarify our stance on the use of artificial intelligence within our organization. Our primary. So Welcome to the briefing on We just created a script and a voice over. Anybody who's done preproduction knows this is about a week of work because you're gonna have to create the script, find the voice over artist if you've got one, get the recording, and get it back. Right? So that's this is a a fundamental shift on how that's done. But we've got a lot of global entities we work with. So let's take this and let's turn it into a French script as well. So you can actually repurpose this and turn it into a French script. And here you go. Now what's really cool is you get the you get the copy and you can create the voice. A lot of our customers are now just using this to convert data sheets for localization. But I can go back in the studio again. I can go ahead and clear this, and I can pick a French voice, and I can run the script and get a French voice over. So we created a script. We created a voice over in multiple languages. But here's the thing. How are you gonna tell the story visually? Right? And so I'm gonna go back to the English one because I don't speak much. I've sparked a lot of fire and brimstone in this, like, video. Well, I I well, I don't know if there will be, but let's go create a shot list. Right? So we'll create a shot list. Now what's different about this platform for us than most most companies is our customers aren't filmmakers. They're comms teams. They're HR teams. They're sales teams. Right? So what we wanted to do is kind of coach them along on how to do all of this. And so what you'll see is a script, but then you'll get tips and hints on how to actually do this. And what's funny is one of the things we always talk about is a drone shot, which you've found how, you know, to replace, which is exactly what's gonna happen in here. So if you ever see something that says a drone shot in here, you'll just say create create video clip and actually pick the clip for you. But you'll notice here a wide shot of a meeting room filled with employees. This is probably gonna be stock footage, so you can go to Getty or you can go use v o three or whatever and and generate the stock footage. Right? Medium shot of presenter, this is probably somebody in the organization, so you could film that shot. But you've literally got a visual road map to tell the story. And so now, you don't have to worry about, oh, god. How am I gonna tell a story with a beginning, a middle, and an end? We've taken care of all of that for you. But this is a really simple application of AI that's working today that we've had literally thousands of projects created with using this platform. And then you can export these and send it to your team. And then from there, you go to the video production, which, in our case, there isn't much AI in there for the customer. It's it's in the back end for the post team, and that's where you shoot live action and we really lean into smartphones. And so it's mobile first, get your content, follow these guidelines, and you'll get something beautiful and, you know, our friend Melissa Beck coined the term fast fashion of video. That's really what's happening these days. Almost everybody's doing the fast fashion of video and you don't need to spend weeks or months and and tons of money to make it work. Mhmm. Questions? No. I I think this is that again, when I started using the Lucihub platform, it was more thinking about it from the true editing side, not as much from the planning side. And I think that's the part where a lot of people fail. I think I probably have more mentally planned. In my head, like, in my mind, I know what I wanna do, so I'm gonna go get these shots. But I think then also a lot of your videos also looking the same. Because you're They do. Yeah. They're just falling into the same habit where I think saying, hey. This is the type of video I wanna create. You don't have to stick to that shot list, but it gives you an idea of, like, oh, this is a this is one way that that video could We we call it the visual road map. Right? And, actually, I think Katie Lebron is on this call. Right? She's a customer. We should actually put her on the spot because she's doing some cool stuff. And I'm just wondering how her perspective and her skill sets have shifted since they started working with AI and working with the platform and all of the other Oh, you're really putting her on the spot. I know. I know. I think she just dropped off. I think this is a great example from Alejandra who I saw at at Bright side. They're actually encouraging people to play and test That's great. Before they they go. And I think that's something that the other example that I used with creating video, but this was creating video out of a photo, which I thought was a fun thing to do. So using v o three, which is Google, you can upload a video or sorry, upload a photo, give it a prompt of a certain way to animate that, and then it'll it'll turn that into it. So I did this from our flyover festival. I had a video of one of our attendees with a she, like, caught a beach ball. Oh, wait. You made a video Oh, let me see. Don't spoil it. Don't spoil it. Jeez. Amateurs. Catch a beach ball. But I was like, actually, I wanted to animate it to have her catch the beach ball and then throw it back to the camera. And it did it. Did it look AI created? Absolutely. But was it a fun thing to do? Yes. So both things can be true. You could people can obviously see that it wasn't video of her catching the beach ball, but it was pretty remarkable that it knew how to interpret her catching that and then throwing it. The other one which you're alluding to is there's this great photo of you kinda sitting around people smiling. Yeah. Thanks, Sahid. Yeah. So I put a the prompt in of, like, have this person truly LOL in there and then blow a kiss to the camera. We probably didn't need that last prompt. But No. But it that added the that added the fun to it because it also included a laugh track with with the videos, I thought was funny. And then it showed even people around you laughing at you. And then, yeah, then it got very serious and you, like, sort of fake blew it. It was a weird It was weird. Like, you stopped and started a little bit. But, again, that was for fun. I wasn't trying to trick anyone into thinking, oh, that this was a real By the way, we might have to create another script because Brandy had an idea and Oh, let's do it. Backing it. So Let's do it. I'll do that first one. No. Let's let's do the no. Let's do the this idea. That's a great because nobody loves more exciting content than cybersecurity content. So I don't know a lot of people spend a lot of time making videos about cybersecurity. So let's give this a go. Alright. I'm gonna go back. And, we're gonna All focused on what's in a password. That is an interesting angle. It is. You have a voice over by Edward Snowden in there about how to create really good passwords. Make this 60. What's in a pass order? Yeah. And say that this is themed for cybersecurity month. There's so much pressure when people are watching you type. And that we're trying to stress the importance of password hygiene. I don't even know if that's a real word phrase, but I just came up with it. It's a same it's a shame that, I don't think Susan Gerak is on. Susan Gerak is always my go to for this story. She's a CIO. And she challenged her team. I think it was around cybersecurity month. And one of her IT leaders wrote a different style of poem every week. And now and this was pre AI era. So I think now imagine what you could do with that type of creativity of turning that into not just a poem people would read, but actually, almost like a reenactment. We had a we had a cyber security client actually create a skit to, show the importance of passwords. Yep. And it was a really funny skit. Actually, their CIO was keeping their passwords in a on a sticky in in his desk. But, that was the skit. But it was really funny. Here's our here's our little script. How do we do regular getting your password using I think this is a little too generic. We have another setting that that a little deeper that you could go into. I mean, we could get really detailed and talk about, you know, cryptology and things like that. But So let's say that's the let's say that's it. And then, do you wanna modify this or do you wanna just go to, like, the shot list? We also have another video recommendation from Ed McClendon. The myth of multitasking and what to do instead. I would assume that's really good. The op the what to do instead would be single tasking. I don't know what the opposite of multitasking. Focus. Probably focus. It's something I'm not very good at, clearly. So this actually modified and talked about robust passwords versus diverse character types, consider using passphrases. How about did we get what, did we get what you wanted? We wanted Oh, Brandy wanted that one. Right? Well, Sheena said it tends to be really boring. So can we create a video that's not boring? I think that's always the the challenge with, like, cybersecurity stuff is how do you get people to pay attention. Yeah. So you'd have to get you'd have to get a little more exciting on this thing. But, should we try it? Yeah. Let's give it a go. Exciting, maybe? I need to make it like a Die Hard themed video. It won't. It typically does videos. So most of our customers are doing voiceovers, not not scripted series. Welcome to the exhilarating world of password creation. Imagine your password. But that's funny. Superhero cape. But that's funny. That's that but that's the stuff, like okay. That's that's how you see the thought. That's how you start to have fun with a separate this opener is great, actually. Welcome to the exhilarating world of password creation. Imagine your password as a superhero cape you wear in a digital universe, a strong unbreakable shield against the forces of cyber darkness. Now, here's what would be interesting too. Like, you've talked about how you're gonna be integrating with with v o three. Yeah. Take some of these and and and see what it would then create. Well, no. You know what we would do? Let's go get let's get that script. This is the one. Right? Welcome to this. So we would actually just convert this to a shot list, and that'll give you the the blueprint on on what this is gonna be. And then then let's see how much of that would be AI versus, live action. So Make yeah. Actually, I wanna do a little test for myself on this. Save this, shot list. Okay. Share it with me. Are you gonna use v o three? I'm gonna use v o three and see what little clips I mean, if you want me to just send it to our engineering team to do that for you. I like to be a little hands on with stuff. I like to learn. No. It's great. You wanna play with it? Take away my fun. I like to come on a little sandbox. Somebody talked about that earlier. I'll give you your sandbox. This one's taking a bit to convert here. I don't know if it's ever had an exciting shot list. Oh, yeah. Oh, thank you, Marty, for throwing in the link to my, photos that I turned in the videos. Yeah. Oh, here we go. Wide shot of person typing on a keyboard, dimly lit dimly lit room. Right? We'll give you the how to do it. And then, close-up fingers type in the keyboard, extreme close-up password being typed in, medium shot of character board, letters, numbers, symbols. So it's really using the voice over as a visual, but it's actually giving you a different visual. So interesting. Joe is asking in in the chat, will it generate a storyboard? We don't do that today. So one of the we're we're we're built on the Microsoft platform, and one of the weakest pieces of this over the last two years has been images and video. Now that's changing dramatically. So we may push that out next year, but today, we don't do boards. We do we do, shot lists for the for the sake of it's easy to do, it's fast, it doesn't take cycles, and you don't get people with two left hands. Well, and I think what could happen here though, to Joe's point, is you can take that shot list, put that into Copilot or Chatty g or who whatever, Gemini, and I bet it would create a storyboard for me. It will. And we've done it. We actually have the the capacity to do it. It's just not a good board. Yeah. That's fine. Yeah. It's not a good board right now. Right now. It will be next year. Yes. And and, you know, a lot of our customers literally just save this, split it up with their teams, and say, go get me these shots, and they shoot it. So one of the differences between us and and most organizations too is a lot of our customers, most of our customers are are shooting live action. They're doing interviews. They're doing stories. They're doing events. Right? They're not necessarily creating some some cool animation somewhere. There's a lot of people who can do that, but most of what we're getting used for is stuff that's human centric. But I think what this is, I think, the area where AI is changing things, and I'm I wanted to make this point earlier on. When I talked about that flyover example Yeah. It helped me create something that I could not do. Right. So, yes, I can go create a video with my CEO. I can go do all these things, but also can't do some crazy flying of one of our products and do all that. That's where AI comes in. It actually helps. It complements and adds to your creativity. It doesn't strip away from it. I think that's the the proper statement. It complements. Yep. You know, at the end of the day, these are all tools. Yeah. We're all using tools and I think the industry has created a lot of fear, uncertainty and doubt when in reality, these are still tools. Yeah. I wanna call out something that Marty mentioned in the chat here, to give everyone a chance to experience Lucy. Well, I'll just pull it up. Why am I reading it? I can just pull it up. Anybody that's attending today, you get a, sixty day free trial of Lucihub AI studio. Yeah. Do not get in touch with me. I am of no help whatsoever. And this I'm happy to get in touch with you about all kinds of things related to comms, but I can't set you up with AI Studio. That is a that is an honor, Lucihub. And you have any There's we could draw, like, a little line here between our seats. That's that's that's side of the This side. That's side of the line. Right here. Yeah. Right over there. Yeah. We're we're happy to let you guys use this and play with it, and we actually love getting feedback. I actually think this cybersecurity story is a really good one to pursue It is. Build a video around. And here's a a question, from another psychology member. Hello, Bethany. Can you amend the prompts after it produces the first draft? For example, take this cybersecurity script in the style of a movie trailer. To an extent. Okay. The the the the prompting has been set up specifically for VOC. You probably could, actually. And you can tune tune away. I don't know if you saw on the left hand side, but it keeps creating iterations. You don't you never lose the first one. It just keeps Oh, that's interesting point. Yeah. So we have versioning built into it so you don't lose the first one. So you could really play around with a lot of different ones and then go back to one that you're like, actually, that I got a little carried away. Or I was the one that was hallucinating Yeah. Not AI. Let's go back to a couple steps earlier on there. That's awesome. Oh, yeah. There's here we go. No. No. You don't have to apologize, Marty. All good. I just can't really help people in that. Yeah. But But I think this is a great chance. Sixty days to try out and play around with using this AI studio to talk about that sandbox. Play around with it. See how it helps you. Are you are you now able to create more video? Does it inspire you to create more video? We've we've talked about this, Amer Tadayon. The the worst video the worst videos are the ones that stay on your phone Yeah. That no one ever sees. We joke about no one wants to see your concert videos. No one wants to see your fireworks videos. Though you take everybody takes them. No one really cares. But there's videos that you're taking that maybe it's not that. Maybe it's like a month in summary. I see a lot of companies doing these great, like, this week at company x y z, and it's just all these videos from all over the company that people have submitted. That's the perfect use of us encouraging people to share this month and this team. Like, the more you can democratize and empower people to be a part of it, because all of a sudden they see their their addition. Yeah. They see their video in that weekly summary. Well, we we there's there's a there's a tip we tell people to film your audience because everybody loves to see themselves on on camera. So, for example, in in weddings, wedding diographers do this all the time. They make sure they get as much of the, of the wedding guests because it makes them wanna watch the video and share the video even though Absolutely. Or they wanna watch to see if they know who's in it. Yeah. And there there are always gonna be people who say, like, I don't need to be in it. I don't blah blah blah. That's not true. That's not true. Yeah. People wanna be in the in video, especially if they've contributed to it. I think that's the other area. We talked about the AI playing a role in video and also video you shoot, but also, it's okay to also include still photography Yeah. In this video. I mean, that's an amazing use of being able to add, like Mixed media. We call it mixed media. Right? It's a really great way to break up things and and and add things to it. Yeah. That I've seen that happen with some of the the post event videos that I've used. So you have to create, where there's a mix of the video and the photos. And the photos add just as much as the video is. You kinda layer them in or or they sort of add and subtract. I I can't do that type of editing. I could, but I won't have the time to learn Yeah. How to do it. No. They and they do add. And then the other thing that really adds, which people don't do and we're trying to get more of our customers to do, is what we call shout outs or or, you know, testimonials or something. So you take a a regular event video. Right? You're you're you're at your flyover festival. Ask some people some questions and mix that into the video. Now it gives it a whole new element. Right? You don't need a AI for any of that stuff. But Yeah. Well, we've got just about a minute left. I think this is a great time to, one, thank everyone Yeah. For joining us today. I love all of the the commentary. I'm gonna go back and read the chat because I know I missed, some of the input in there. Again, go to that doc section next to the chat. You can, pick up things on the Video Playbook, the Lucihub Academy. Next week, I'm hosting who owns thank you, which is a more of a philosophical discussion with a friend Jason Etter, where we're talking about when it comes to recognition and gratitude inside companies, who's responsible for that? And as always, we'd love to have you join the ICology community. You can do that through clicking the link. Anything to add before we close out? I think if if you take away one message from all of this is is this if you're being tasked to apply AI to your organization, don't layer it. Reimagine the process. Start from the ground up, and you're gonna get a much better result. And that's the way to go. Yep. And this is from the man who's building it. Thank you to our production team over here for episode three of help pulling this all together. Thank you, Amer, for as always for the partnership coming all the way on this. Well, you never have to twist my arm to come to Vegas as you know. And thank all of you for joining us today. We will be back in a couple months with episode four. If you have ideas for topics Yeah. Shoot them over. Then reach out to both of us. Yeah. Sixty day free trial. That's that's hello at lucy hub. So thanks everybody. Bye, everyone.