Name: Nailing Your 2026 Video Strategy
Uploaded: 2026-01-15T19:01:11.547Z
Duration: 44 min 56 s
Description: Nailing Your 2026 Video Strategy

Transcript for "Nailing Your 2026 Video Strategy": And with that, welcome everyone to episode five of Lights, Camera, Communicate. I am Chuck, founder of iCology. As always here with Amer, founder of Lucy Hub. Hi, everybody. Amer, it only took us five episodes to remember the fact that, one, you're a drummer. Right. Two, we've had a drum set within feet of where we've been doing the show. And then, uh-huh, let's actually feature that as part of lights, camera, communicate. And it turns out to actually be a better setting because we can actually look at each other. Absolutely. And we have room for a guest. We have plenty of room for guests. Hint hint for anyone joining us. Yep. And for those joining us, thanks for being here. Please go into the chat and let us know where you are joining from. And Omar doesn't even know I'm gonna do this because I just came up with it. Okay. If you have any requests for songs at the end that have a great drum part of it. I don't know. Maybe he'll be able to pull one off. We'll see Maybe. At the end as we as we close this show. Do we have any Canadians? Because I'm a big Rush fan. Yeah. If there's any well, we've got Dan from Sioux Falls. That's pretty close. That is That's pretty close. Because Zaheed, that's all we needed. You know what? I told Zaheed we're gonna get you behind the drum set, so hopefully, that's what got him got him oh, Red Hot Chili Peppers. That's a request from that. Alright. I think we should close out with with Tom Sawyer for Zaheed. Okay. That's right. Well, we'll see. We'll see. You know what? Let's see if Zaheed sticks around. Yeah. Maybe he won't. Maybe then we'll go to we'll switch to red hot chili peppers. Absolutely. So, yeah, new feature part of the show. It only took us five episodes to get here. Oh, we got it. Great having you all join us. I feel a bit like I'm Jimmy Fallon of the host. Yep. But I guess you're just the root. Hey. Oh, there we go. Alright. Amir, we're talking about nailing your 2026 strategy. Yep. But let's reflect a bit first. Let me get this pulled up for everyone. When it comes to videos, what did Lucy Hub see in 2025 with all the companies that you helped create videos last year? Yeah. I'll I'll tell you what was interesting. So historically, it's been highlight reels and social media, and that was still the majority. But we saw this really significant push into a a few things. One of them was podcasts. We did a ton of podcasts this year. And when I say podcast, internal for internal organizations. Right? The other thing we saw is us get pulled into product teams where we did a lot of explainer videos and product walk through videos. So, and then lastly, recruitment became a big thing. Mhmm. So lots of lots of recruiting videos were done last year, which was cool. That's awesome. I'm seeing in the chat that, we had some people join late, Zane, which is the cue. Do not join the show late because you will miss a pretty amazing intro for us all. By the way, Mike said Hot for Teacher. I'm gonna take that challenge on because that's a that's a That's a great one. Difficult song to learn, but I've always wanted to play. So I'm gonna I'm gonna get that ready for the next episode. Okay. Next episode, maybe we'll begin with a little Yeah. We'll we'll actually open with the opening of Hot for Teacher. Excellent. And and for those that are watching, our next episode, we are gonna be doing live from Transform. We are live in Las Vegas now in the Lucy Up studio. In March, we'll be live from Transform in Las Vegas where Ecology is hosting the x factor summit. And the next day, Amir and I will be on the show floor doing a live episode of of free of Light Space Communicate. What they don't know yet is that we're bringing a drum kit to the show. We don't know if we're gonna tell them that or not, but we're gonna we're gonna make it happen where you again, one of my soundtracks is we are not here to do what has already been done, and I have yet to see a live show with a drum set on a show floor. I mean, they might kick us out, but I think it's gonna draw a crowd. So hot for teacher opening on the Transform Floor in April. And if we March. And if we do get kicked out, that is the show we wanna draw. That's right. That's right. Because that'll be a new that'll be a new first for me. Okay. So when we look at 2025, we saw that, work that you all were doing. Reflect back on Amir as the founder of Lucy Hub. What are some of the things that you and your team are focused on in 2026? The the big push for us in 2026, and if you look at all of our marketing, trade show, everything, is really employee generated video. Because, you know, you talk about EGC. We're really gonna push EGV and sell the importance of telling frontline stories. We had about a half a dozen clients last year who did an amazing job of it. One hospitality group that did a really, really, really good job of telling stories of the resorts through the lens of the frontline employees, and it was really amazing. So that's gonna be our big push for 2026. The rise of employee generated video. In fact, I'll be doing a roadshow, and the presentation is human stories at AI speeds. Yep. Love it. Love it. I want you in the chat, other than us calling people out on the show, which we're happy to do, that's what makes the show a little bit different than the rest. What are I'm curious from those that are attending. What are your twenty twenty six plans when it comes to video? Is there something you want to do more of? Is there something you actually wanna do less of? Is there something you wanna focus on, create more? I wanna see from all of you what are some of the ideas that you have for 2026 to help out your video plan. We're gonna get going. I wanna pull some of those ideas on a little bit later so that we see, those contributions. But let's get into a little bit more of the formal part of our show here today, Amir, which you've been doing some workshops around and what you guys can't see off screen here is Amir's over here messing around with his microphone. We're all good. Check. Check. You're good. This make me a film where where you're going in the communities and helping communicators and marketers become better video creators, and you've come up with a process is what we're gonna talk about. This is how we're gonna help people nail their 2026 strategy. So we do these workshops. We're planning on doing several of these around the country, including going back to Sioux Falls Yes. Once again, which is where your first one was. So we're back in Sioux Falls in August as part of our FlyOver Festival event. Another great music theme that we're pulling all these things together. It's almost like we're a fan of music. But when you think about a great video strategy, Amir, what does it start with? Well, it always starts with a plan. Right? And so, I think but we've been promoting this, this playbook quite a bit too. It starts with a plan. And, you know, one of the questions I'd like to know is how many people actually have done it successfully, have a plan, or how many of you are actually trying for the first time? Because trying for the first time has some challenges to it, and I'd like to talk about some of those challenges. So is anybody writing anything in there? Let me I'm gonna put, let me get this up on a publisher message here from Jennifer Dunham. Yeah. Perfect. Perch on one person team, no video experience, budget, needing tips and tricks to highlight employees and content across organizations. Perfect. So here here's my the first thing I would do is start with a pilot project. A small project that, if successful, could be really, really impactful. And what you do is you grab a small team that you trust because this has gotta work. Right? The big challenge is adoption. And, historically, when companies think about video, they think expense, and that's just not the case anymore. So you pick a small pilot, you pick a team, and you work towards executing on that project. And then once you execute on that project, you start basically celebrating it inside the organization. And if it's a powerful enough project, it'll be it'll be a winner. Right? And people will start noticing it, and they'll start wanting to be a part of it. So it's kind of this inertia. Right? You've got you've got this it's a snowball. You've got this idea. Oh, wow. This was really cool. How did you do it? We'd like more of these. And, and then it grows from there. But it really starts with one project, and that's how we've seen a few of our clients really, really get successful, get buy in, get budget, and get people to actually engage. Because what we hear from customers is a lot is, hey. This is great, but, you know, our our employees aren't comfortable filming, or or our employees, you know, think that this is gonna be expensive. So you have to kinda dismiss all of those myths and say, hey. No. We did this. It didn't cost that much. We did it with our employees. It was really cool, and we could do it quickly. And then you start getting adoption. We have one client that did this with, their test was their employee appreciation week across the globe. They used us to do the test, delivered it literally within seventy two hours. Everybody globally noticed. And people in other countries were like, hey. How did you do that? We wanna do that. Right? So that's that's something we teach our clients. We really invest in enablement and empowerment. And I think they they go together, by the way. Enabling is one thing. Empowering is another, and and we do this with the make me a film and workshops. But that's the that's how I would start with all of this is pick a small project. It's your pilot project. Pick a team that is motivated to do this and make it succeed. And then when it's when it's out, start promoting it and start pushing it. And when people see how cool it is, they're gonna wanna be a part of it. Yep. Absolutely. I'm gonna bring in some other comments here. Speaking of stories and myths, we've got Zane talking about empowering and putting in our content as his Moby Dick Wants to see more video from frontline team members. So we're gonna talk about some of that today, Zane. And then also, we've got our friends, Zahid, from Saskatoon, about how you can operationalize employee generated content in a privacy rich health care settings, Zane, which sounds like you're making excuses already, Zahid. And then let's see what else do we have in here. We've got Dan. We're going marketing department to do a video building tour for a new hire onboarding day one training building to his two floors with 30 oh, interesting. Almost like a little tour guide So video. It's it's a big thing this I mean, it was last year. Was a big thing for us is that onboarding videos for HR were were really, really powerful. I love that idea, though. And then we got Jennifer, which, Jennifer, I'm gonna push back on you a little bit when you say you've got no experience. Everybody has experience. Shooting video, creating video is just how do we get better with those tips. So you've you've got some experience. It's just how do we build on your experience and your expertise? So everybody on this call, I'm sure, has more than two dozen videos on their phone. Right? They all they all had experience with video. They just never really thought of it. Yep. And so he'd put a GIF in there about me burning him, which I'm happy to do. Let's move along now to getting into so we we started with the pilot project. Now we're gonna define the foundation here. What does the team mean by this, Homer? So let's see. We're talking about foundations. Right? So what we do, and I'm a big fan of the rule of three because you can just get more done with the rule of three, right, is is figure out three things you wanna do this year. It might be three groups you wanna hit. It might be three processes you wanna do. Whatever it might be. In our case, we know EGV is is one of the one of those three. And for those layman terms, EGV is employee generated video. Exactly. So, we wanna identify our audience. Now we have two audiences this year. We're gonna go after the comms audience and then the other audience that, you know, like, you're talking about. But, so that's what we're gonna do. And then we're gonna say, okay. What's what's the goal really for us? And the goal for us is to you know, with the with the executive audience is to open their eyes to the value of frontline employees telling stories. Right? The fact that it it actually converts higher. It's it's more trusted, all of that. For the people who are actually doing the work, it's how do we empower you? How do we make you feel so comfortable that you'll pick up that phone and tell a story in an instant where you might not wanna do it? So those are the things that we're doing internally. And the third one is this show. This is part of our road map for this year. Right? Like, this is this is a thing that we do regularly, and it's part of what we do. So that's how we've defined our foundation for 2026. And I think that's where you you create a plan, but you adjust. And I'll use this show as an example. When we first came up with the idea, we're like, you know what? We're gonna do this monthly. Yeah. And then we realized we could not do this show monthly. As much as I love coming to see you in Las Vegas, Amir, it was not in the cards to do. So we adjusted Yeah. The plan to something that then would be successful for us. I do wanna say, I I love the chat here. It's coming in hot here and Zane who I fired up early on. As everybody has experienced this generous chunk, I'm working with some folks who are afraid of their phones. I didn't say it was all good experiences. Some people just have experiences out there, but how can we curate those? How can we build on those to then create? Yeah. And and Mike had a a cut down question, which we're gonna hold to I mean, we can talk about it now or later as far as what we're doing this year on the product side. Well, Well, let's go and bring it up. I'll let me let me so you can take a look at it. So if we're able to cut twenty minutes down to a nice four minute video, should have worked for to promote that video, those are a thousand or so. I assume NFP is not for profit without pay per clicker advertising budget just across social and email. That sounds great. I don't know what the problem is. What's the problem, Mike? Let us know. Keep troubleshooting this. He wants to know how you do cut downs. And so What's the workflow like, I guess. Right? So that's what I was just gonna so we have a tool coming out this quarter, and we're not sure what it's gonna be called yet. Right now, it's actually called the paper cut because that's what we call it internally. But it'll take that twenty minute video, Mike. The AI agent will actually find the most relevant stories in that video and do the cut downs automatically for you and say, hey. Here are some relevant stories. Do you wanna use these stories? And you can actually even go finer with them and and granularly cut them down yourself. It'll deal with that entire workflow in minutes for you. So now you don't have to go back and forth with an editor. And then what you can do is output that that story, and then our team can actually clean it up, add the opener, the closer, the lower thirds, all that to it. But that's a workflow that we've done hundreds of those in the last two years, and we said, you know, we need a tool to do this because it's just not easy to do. Yep. And then while we've while we are going through this, then we might as well pull this up from Heather. The idea is on how to film people from across the country. This is the beauty of crowdsourcing content and the fact that I wanna say everybody has a smartphone. The majority of people do or have access to a camera. This is what Lucy Hub is all built on, is this idea of crowdsourcing this content. Yeah. And then I think there's some people who just haven't been, you know, introduced to the platform. So Lucy Hub is is designed for that specifically, Heather. It's designed to grab distributed content from across anywhere, globe, office, whatever, aggregated into a cloud, and then actually create a finished product for it. Yep. And I I loved, Dan's idea too of something very granular, something very focused to get built that will have a broad impact. Yeah. Especially on those new employees who are joining an organization to be able to have that positive experience and that helpful tool and have video be that first guide. Well, that whole granular concept is the pilot concept too. Right? When you wanna do this, pick pick a really small project that has a large impact. That's how you get adoption. Yeah. Let's see what Dan had a comment here. It's to help all new hires from a culture of caring. That's exactly and I think creating a video like that can easily help also showcase that the company cares about that. So you talked about the power of three on our defining your foundation. Those three clear goals, the audiences, the purpose, the people. Let's then move along to these content pillars. I think this is really where I think communicators get excited about when it comes to creating video. Yeah. So if I if we use Lucy Hub again, what we if if I looked at those content pillars, a big piece of it for us was social content. A big piece of it was, enablement content. We we have a ton on your the webs not just the website, but our YouTube channel. We have a ton of videos on actually how to make you a film. We have a whole series that Ali and and the team did called make me a film. It's a series where you actually learn how to use your phone, a microphone, lighting, all of that. Right? So we spent a lot of time on enablement last year and on social content. Mhmm. I also think this content pillars gives you some structure and guidance as well because, especially, I hear from communicators where they get sort of these random video requests from all over the organization. I don't really quite know how to handle them, say yes to them, say no to them. But if you have these content pillars, you're like, this is what we're focused on creating video about. If those requests come in and meet those pillars, okay, they go into the flow. If they don't, you could say that's not our focus Yeah. Right now. So it actually works as a bit of a content governance model, I think, for organizations. What are some of the you don't have to name the customers, Amir, but what are some of the customers like, what are some of these pillars look like for them? So a a big one for one of our clients is customer stories internally and externally. And one we have a a few clients who've done it really, really well. One of them is, like, the poster child of it, and they their internal what do call it? I think they use Engage. They're getting 30 to 40,000 views per per story. But what they saw, the value of those stories, so they externalized them and turned them into recruiting tools. So that's that's one pillar. We have one client that's using it for product walk throughs, basically. They're they're creating all their product walk throughs with it. We have we primarily get used for events. Right? So events used to historically be really expensive. If you carry your team with your phone, it's not expensive, and you can do it quickly. I think the the biggest surprise we had were employee stories and, product walk throughs with, like, the biggest and and podcasts. Those were the three that were, like, the largest for us last year. Interesting. What what is the nature of the podcast? What do you typically see that content looking like? What is is it employee stories that are on the podcast? Is it customer stories on the podcast? Like, I see there's, like, a Venn diagram of some of these things. Yeah. It varies. So so some of them are executive stories and talking about the organization and the organization's plans and all of that. Some of them are employee stories. They'll actually bring in an employee, interview them, and then you'll see some of them interview executives for the audience. Right? So it really it's it's all over the place, but, we're seeing more and more of it, and we're getting more and more requests for it. I would probably think that's the one place we're gonna see a ton of growth this year is internal podcasts. I I love the customer story angle, primarily because so often, your own employees don't know that customer story that well. Yeah. So it's a great chance for them to learn even if that's even a part of onboarding. And there's this beautiful Venn diagram that confirm. Imagine those customer stories, Dan, also being a part of your onboarding experience. So customers or employees aren't just learning about the lay of the land physically, but also who the customers are Yeah. That they're gonna be working with. By the way, we're doing that internally. That's a big push for us this year is to get many more customer stories on video. Yep. So you'll see them on our social. You'll see a whole series of them. Love it. Yeah. I think this content pillars is key. And I think this is where you can also work with leaders because I'm gonna I'm gonna pick on our friend Dan again from Sioux Falls. Onboarding is a big effort for organization. There are there's a big investment by organizations. If you can link your video creation to those onboarding exercises, that's where the budget comes in because budget is set aside Yeah. For things like onboarding. But then those same videos can serve so many more purposes. And that's where I see especially, I'm gonna be biased here on internal comm side. We should be looking at that big picture and seeing, yes, this video works here, but it also works here and here and over here. And, also, the clips from that video can be put over here. So that's gonna lead into the next part of this conversation, actually, which is, well, maybe two parts down. But we'll let's hold that one because we're gonna talk about Evergreen and just in time content as well. I think you just moved over to campaign and series based planning. I did. And we were talking about how, you know, TV shows work this way. There's a video. I don't know if you have it, if you wanna pull it up or not, but we have a whole series we're gonna launch this quarter on the importance of employee generated video. And it's a series that we did where we came up with a theme. We came up with a branding. We shot, I think, eight to 12 segments, and they're gonna basically be rolling out next month, I think, later this month or next month. But that's one of the sets of campaigns that we're doing. It's 12 videos. It's got a theme. It's got a message, and we're gonna test it and see how it does. Did you want me to show this because it features you? Well, no. I I sorry. I was gonna have you mute it just so they could see the the beautiful work Ali's team did on the, the branding of it. No. We're not gonna mute it. We wanna we wanna hear your your thought leadership on this. I'm here already. So Well, we're gonna we're gonna get it playing here. Hang on one second. You know, every company has hidden storytellers in every department. And when you empower them to share their stories, that's when the brand really becomes something special. The thing is EGC is not a campaign. It's really a mindset. Dozen of those short forms that we're gonna use as part of our social media campaign this year. But that background looked really familiar. It does. I mean, it almost looks like where you're sitting. Oh my gosh. That was very strange here. But, yeah, let's get back to, talking about these campaigns and series based. I think this is again where you get that consistency. And much like we've treated this show as a campaign Yeah. And a series and not a one off. And not that there's anything wrong with one off video content, but I think when you set a campaign or a series on there, you start setting expectations Yeah. For people. And you actually get people following it. When I was thinking about some of the video series that have been very creative, these aren't necessarily from an internal standpoint because we always get to see the internal video that companies are creating. There was a car dealership, a Chevy dealership that started creating a video series all based on, like, they were in, like, the office style video series where they were, like it was like you're the breaking through the fourth wall and watching conversations happening, and employees were talking to the camera. And that was such a was a unique style because we've seen it on TV shows all the time, but what a unique effort by this company that really showcase the culture of the organization, the people. And I would have to say people that are in that market, you'd be more drawn to buy from that organization because you're actually seeing who they are. I think that's sometimes what companies miss. Yeah. We talked about the people side of it too, but that's a whole another conversation. Yeah. So what have you when you think about so what are some of the good series or campaigns that you've seen some of your customers launch? That customer story or the employee story when I was telling you is one of the best I've ever seen, and I think they're into the hundreds with it now. But what what made it so great? The stories were well told. There was a there was a theme. Right? There was a branding to it that people recognized. So if you saw the opening screen, you know exactly what you're gonna see. But it came down to the story. It was a human story that that resonated with all the employees, and they're they're doing a phenomenal job with them. So that's that's one that we've seen. I think another one that we saw was, well, there was a podcast series we saw that was was actually doing really, really well, and it got you know, what they did is they did a kind of a two video test, and and the employees really kinda gravitated to it. So they started doing a lot more of that. I'm trying to think of some of the other creators. We had a product launch series that was really, really cool. They basically, mimicked a a spaceship launch for their product launch, and they did a a whole series up to the product launch at their at their major conference. So they started about, I think, four or six weeks before and did a drop basically every week coming to the to the product launch. Getting some great, chat here. I'm gonna bring in this example here from, from Zane. This is that value of capturing audio and video at the same time. To your point, Zane, so many opportunities then come out. Even if you don't end up using the video portion of it, but that audio comes into play, huge benefit. On the repurposing. So we're gonna talk about evergreen content, I think, in the next slide. And that repurposing is really, really valuable because you film it once, and and it lives in your in your library, and you can reuse it over and over again. And that's one of the ways you save a ton of time and money on on content. I think we've got a new idea here for, like, a substack from you or something here about Amer's top five. So being able to showcase your top five. And and gonna show a little bit. We I've got to be a part of your customer advisory board team Yeah. You did. Yesterday. Yeah. And to hear and see what customers are excited about using the Lucia platform and what their ideas are, what their questions are, how they wanna connect. We see that time and time again inside ecology where people just wanna learn from each other and see what's working in other organizations. Lucy Hub is a big I think we're lucky because we've been able to build a culture for our customers as well as our employees. Right? And so to have that many people show up for a two hour session in the middle of their day meant a lot to me because it's these are peep busy, busy, busy people. You know? I wanna focus, and I would love to those that are watching in the chat, share with me because I think we can all learn from each other here. How are you sourcing those employee stories? So you talked about Amir. This company had this great campaign with hundreds of videos. Some communicators will say, I don't know where to find those stories. And so I would love for you all to share, like, how do you source them? We've got one of our ecology members mentioned that she has in her practice every week. I don't remember exact number was. Let's say it's two or three. She randomly reaches out to two or three employees that she doesn't know and just strikes up a conversation with them and just listens to them. And, ultimately, out there, everybody has a great story to tell. Do they have a platform to do that? I think that's the biggest challenge, but I'd love to hear in the chat or read in the chat how you are all capturing employee stories. But then once you capture them, what are you doing with them? I'd love to hear it too because we're not involved in that piece. Right? We're just involved in helping you get the stories together. We maybe help you with the scripts, and then we deliver the finished product. We don't know how they're doing the sourcing. I'd be curious to hear this too. Yeah. We're doing a inside ecology every month, we do what we call campfire, which is where we pull the community together and we talk about a theme. Next in two weeks, our theme is employee listening. Because I wanna hear how are all the organizations out there actually listening to employees, whether it's feedback, stories, ideas, whatever it is, how is that being gathered? But then also then what are you doing with that content? Yeah. Absolutely. Let's move along then too. You you teased this up a little bit on Evergreen versus timely content. I obviously default to the timely stuff because that's the power of video is being able to get something out For the hype guys. That's exactly it. Yep. So what we're doing here is Evergreen. You and I are doing this every other month. Our team is doing a bunch of cut downs, and you're gonna see this on social media. You're gonna see it come back up again. You're gonna see it in different series. It's evergreen content. Right? The onboarding videos are evergreen content. And then you have the timely content. So we were at you know, we had clients at CES last week, lots of clients at CES. They wanted daily turnarounds. Right? Get it before the hype dies. Share the newest story. Share the newest idea. Share the product announcement. That's timely content. And timely content could be seasonal. Right? We had we had a couple of clients do some really, really, really good seasonal stuff. Talk about what what did that look? Because I think that's a great not everyone goes to CES, but everyone has, typically, a CES style event, whether that's external event, internal event, you have a sales kickoff, you have an all employee meeting, you have a sales meeting, whatever it is. What does that look like for someone who's like, hey. We had this event one day. We want that cut down or highlight reel or sizzle reel or whatever you wanna wanna use the next day. What does that look like for them using LucyUp? So they'll film typically, what our clients will do is do a daily turn. They'll do day one, day two, and a and a recap. And the recap will be reusing content from day one and day two. So so that's a really good example of Timely plus Evergreen. It also becomes part of the b roll library. Right? So they're at these conferences. It's great stuff to use down the road. So maybe they were at CES twenty twenty five, and they used that footage to promote c CES twenty twenty six coming and pushed it out their clients, for example. Right? So that's that's how we see it. So, typically, it's a few people filming on phones. The ones on the there's different levels of it, by the way. You've got the ones who just started who just go film everything, and then Ali's team is like, well, I don't know what we're gonna do here. And they're the ones who've done this once or twice and said, you know, what's really important is this product announcement. So they'll put a lavalier on the speaker, and they'll capture that. And they might create a project with us to say, hey. We wanna do the highlight, but we really wanna focus on this product announcement. Give us five or ten seconds of that in the middle of it. Right? And they're the ones who are really getting better at it and more comfortable doing interviews on the fly. We call them on the fly interviews, and we we teach this in Make Me a Filmer. Grab a couple of phones. Grab a lavalier. The more people, the more phones, the more it looks like a multicamera shoot. Right? And it's just multi phones. And they'll say, hey. We're gonna capture some interviews. We're gonna capture the speaker and give us give us a whole package of it. Right? And then they'll even and then we have one who who'll go in as like a host. Hey. I'm here at CES twenty twenty six, and here's what you're gonna see from, you know, whatever the company name is. And they'll actually turn it into kind of a series, which is really, really cool. So we're seeing them kind of evolve from their, you know, first year clients of ours who'll just do the bare minimum, which say, give me a scissor reel to, hey. I've got a story, but I really need to capture this to, hey. I'm gonna go in. I'm just gonna be the host, and I'm gonna tell all the stories. But I think what's great and I'm gonna go back to the comment Jennifer made early on. Let's say you feel like you don't have enough experience. That's where the Lucia platform will give you a shot list. Yeah. Hey. I'm gonna be at this event. Want this long a video, all that kind of stuff. Hey. Here's a shot list to go get. And then you've got assignments. You can be, I'm gonna go get this shot, get this shot, get this shot, and make sure then you've got a good holistic view of the video. Yeah. We do that all the well, our clients do that all the time. Right? They'll create a shot list. They'll actually download it into a doc file and split it up and say, you're gonna take these shots for me. You're gonna take these shots. And then at least they know they're gonna get a cohesive story. Right? They'll have the beginning, the middle, and the end, which is a big part of the battle. And talk because this came up during the CAB meeting, customer advisory board meeting, about b roll. So talk about where Lucy Hub wants to take this so that you're building this corporate library of b roll content. So this year, we'll we'll make a pretty big investment in the podcast studio, which will do all the cut downs as well as what we would call a digital asset manager, and that's basically an AI enabled storage. Just think about it like a SharePoint. Right? But it's gonna have everything tagged contextually. So you can just say, I need I need a sunset video of x y z, you'll just search for it. It'll pull it up for you. You just push it right into the project. But it's gonna be a place for you to store all that content so that you have more and more evergreen content that you can lean on for reusability. Yeah. I think that's gonna be huge for companies because there's a lot of time where, like, I don't need a video now, but I know this video I'm taking, I'm going to want to include in a video sometime down the line. Well, CES twenty twenty five to '26 is a perfect example. Right? They wanna put a story together so they can share it to their customers before the event even happens. Well, if you don't have the content for 2026 yet, you can lean on all the shots from 2025, and you might not you might not even have to take some of those shots. You know, CES typically looks the same on the outside every year. Right. You just reuse that footage. Yeah. So But that's a great example that we're going back to what Dan's, idea was around that onboarding video. That said evergreen, but only evergreen until it's no longer Evergreen. Like, that's where you've gotta make sure you're reviewing that evergreen content to make sure that it is still You know who we deal that with a lot? SaaS companies because Evergreen only lasts about three to six months. They gotta review it. And we have that problem. Like, we're a SaaS company. We do a major release every quarter. Allie's team's gotta redo our explainers every quarter. Yep. So Yep. Absolutely. Let's move along now to talking about this distribution mapping. And this is a little bit of what Mike was talking about in the chat of, like, where does this video go? Who was it for? Who was gonna see that? How do you see your clients helping with this? So it it depends. A lot of the work we did I mean, we we kind of built our roots in internal comms, which I never expected. I thought it would be marketing. Right? But marketing always has the budgets. Comms never has the budgets. And we're we're an affordable solution for video at scale. And so what we see is these products these things these projects kind of are internal projects. And then they hit, they become externalized. And it's really cool to see that. Right? Because, like, oh, yep. This was never gonna see the light of day outside of inside you know, outside of the organization. And now it's a really cool marketing tool, for example. Now it's a really cool story. And I think that's because you're getting more and more data points on the value of employee generated content. Right? You see that there's more trust built than the brand video. I mean, if, you know, somebody does a story about the company they work at, the audience is gonna be more more apt to believe that story than a polished branded story that comes out of marketing. So I think people are actually catching on to this. I think you're gonna see two things in 2026. You're gonna see employee generated video and the rise of b to b influencers. I think b to b influencers are gonna explode this year. So I wonder if we should almost create a new term, which I know on on the podcast frequency idea with Jenny Field. We talk about we we don't need to introduce new buzzwords, but almost employee sourced video. Yeah. Because they're not the ones generating the video. They're part of it. I think that's the where for the first time and then we'll talk about this even with a lot of Internet platforms. You can democratize communication. They can now be a part of something that they were never able to be a part of before. Now they're part of that source. And so how do they contribute? And this isn't just like this could be amazing if it was frontline employees. It could be managers, regional. Again, we talked about how are you getting content from locations all over the country. Lucy Hub is one of those ways to enable. You talk about enabling them being huge. Yeah. It enables that. By by the way, we talk about and and then and the talk I give, we talk about democratization, and we talk about how when you when you bring the cost of of content or video down, the teams are willing to take more risks. You're not gonna lose your job if it fails and it only cost you $500. You're gonna lose your job if it if you spent 50,000 or a 100,000 and it was a complete disaster. You might not lose your job, but you might not get that budget again. So what we're seeing is people willing to take risks they would never have taken otherwise and do just doing things that we never expected them to do with the platform. Mhmm. I know we've totally neglected to mention there's a q and a part of this. We don't have any questions in now. But if you do have a question you want answered, we'll keep an eye on it in the chat. But if you wanna call it out, please put it in the q and a so that we do not miss that. I wanted to pull in this quote here from so he'd unique effort versus unique styles and interesting soundtrack. I see people can hang up on what's gonna be that one of a kind creative output, and then they get stuck. But having unique efforts showcasing what you do best can still be successful. It's already been done format. There's a lot of words there, Sahid, but thank you for that. All this is centered around a playbook Yeah. That that you all have. And there's a if anybody goes up into the docs area up in the top right, you can click download. You can get your own. But let's do a little bit of a walk through of some of the key pages here. Ah, man. Let me get this pulled up here. This is the cover page. No. No. It's not the yeah. That is a cover page. That is a cover page. That is a cover page. There's a whole there's a big playbook. Yeah. We're gonna focus specifically on the nailing your strategy part. There's all these things leading into it about how to use your smartphone better, audio, movements, camera movements, all those things. That's all part of this playbook. But let's focus in on and what you guys have done is put together this plan, this workbook session where people can actually go through these steps that we just talked about and fill this out. Yeah. So Catherine, who runs product marketing, said, you know, looks great. But if we want if we really want them to use it, we should actually give them the the tools to use it. And so we added this workbook in there so you could literally follow the workbook steps and plan out your year through with with the workbook. And that's really what this piece is designed for. So we updated it about, I think, two or two months ago, three months ago to Yep. To provide the workbook. And if you think about it, which we've done, we've walked through these steps already. Yeah. So that's how quickly you can do this. We've got the foundation, your core audiences, those content pillars to identify what those are. And then I think this is actually also a great exercise to do as a team. I I would say do it as a team. Probably don't sit behind a drum set and and make sure you put up put some effort into it, not what we what you and I are doing running through it. Or sit behind a drum set. Behind a drum set. And and make sure that that happens. No, this is really a great opportunity to walk through these steps with a team. And don't think about it maybe with a particular video in mind yet, but just who are the audiences? I'm gonna go back a step here. Like, your foundation, who are the audiences? You don't need one video everybody. I'm gonna again mention Dan's idea at the very beginning. This is a video with an intensive purpose for new employees. Great. That's your audience. You know, even in this one location, this who this video is for. Okay. Content pillars. We know that that's related to then onboarding. You know, is this part of a Dan's idea? Probably not part of a series. Yeah. Unless it's this onboarding video series where step one is maybe it's this video from your CEO, and then step two is this, and step three is the tour, and then step four is customer stories. Well, let's talk about the tour. The tour could be a series, and then if you've got a large facility, you do it in one minute bites. Right? And so you could you could have introductions to, hey. This is the lunch room. This is the break room. This is, you know, the lab. This is so you could turn it into a whole series and almost turn it into, you know, binge watching a whole set of things. Because it's funny. If I said to you, hey. Chuck, there's this really good movie, and it's eight hours long. Do you wanna go watch it? See, no. I don't. But if I said, hey. There's this really cool episodic, and there's eight episodes, you probably sit there and watch the entire thing, you know, one episode after another. So we do the same thing with video. We seldom have anything more than a a one minute. Even in our training videos, we do microtraining videos. So we might talk about lighting, but Ali's team may break up a lighting video into four different videos or eight different videos. Yeah. Dan Roy likes your idea of the one minute bites with a series, and that's really good. I love the idea if you did something around the like, you said, maybe you're joking. Here's where the cafeteria is. How the whoever the host says, here's what I like getting Yeah. At the cafeteria. Here's and add those personal layers. So it's one thing to do the tours, another thing to hear the personal story. That goes down to the b to b influencer piece. We have one client who literally called me and said, we're convinced the future of b b to b video is b to b influencers, and we wanna see how you guys can help us make that happen. Yep. Right? But the tour, that tour could be your host, and every new employee can learn from this host the pitfalls of working there. Right? Hey. Don't get this burger because it's really not good. So maybe not pitfalls in your onboarding video. Well, maybe the opposite. But I but I think there's also we I've done this with teams in the past too. They're sort of like, what's what are the unwritten rules of the team? What's Yeah. What's the what's the code red Yeah. Of your team? Like, what's not in the manuals, but everybody sorta knows about? That's also a great thing to put in video because then it's that employee commentary. Yeah. That's a part of it. One of the pages in here, which we didn't talk about early on, is, like, the workflow. Yeah. So how do you guide customers through that workflow, and what's what's an appropriate time? Because everybody don't really know, like, how long each of these steps might take. So I it's gonna depend. Right? Do you need a script? Do you not need a script? Do you need a shot list to do the story, or can you just grab some content? It really depends. What we've done with Lucy Hub is our flow starts at ideation. And ideation goes to script generation. Script generation goes to voice over and shot list generation. Right? And then we film our content. But by the time they're ready to film, they have a whole plan, and they have everything they need, and the story's cohesive. I think it just depends. But with I'll tell you this. A film process used to take weeks or months. You can literally do it in days now. This is an interesting thing, which I'm gonna Dan's now like our costar of the show. He's like the the tour takes twenty to thirty minutes, and we tell stories along the way. But I think he brings up a really great point here. Let me get rid of that one and get pull this one up. The value of video creating accessibility Yeah. Is a really great point, Dan. Whether it's something that's happened currently or permanently or whatever it is, just accessibility increases so much even if you, you know, always I mean, I'm curious, Amer, how do most of your customers manage closed captioning on their videos? I I think Ali's team does it for them. Yeah. But, I mean, it's it's pretty standard now for a lot of organizations for accessibility reasons because they wanna make sure everyone does have access to I think captioning is gonna be built into our podcast studio. Love it. So Yeah. Okay. Let's get back to just walking through. Let me see if I got these pages right. Yeah. We've got that you know, is it evergreen? Is it timely? Again, we've walked all of you. This is all part of that playbook that is available for all of you in there, and it's up in the top right under docs and go download it and start learning. Yeah. And then do we add the 100 video playbook in there too or the We can always do that in the follow-up. Yeah. We've got another one we created. Catherine created it, but it's literally a 100 video ideas for business. So it's a really good place to just get some great ideas. Yeah. If you don't, download it here, we'll make sure we follow-up with everyone with all the links to all these resources that are real. Because you also have the Lucy Hub Academy. We do. Talk about what that is. We do. That's on our website. It's a bunch of microtraining videos that teach you how to use a phone to film, how to film an interview with a phone, how to how to light, how to use a lavalier mic to tell a better story, a cleaner story with a a microphone, how to use a gimbal so you have more stability. So a bunch of things that Ali and her team have built over the last couple of years. I think that's what, a lot of people think about is is that video can be a lot of work, but it can also be a lot of valuable work. But what are all the tools and kits? And you said Gimbal, and I'm gonna know what a Gimbal is or Lavalier. Have we done a story? Have you Have we done an episode on that? Maybe we do an episode on tools. Should. Yeah. Should at some point. I'm like, just how how does it connect? How does it work? How do you use it? What does it look like when you use it? Why should you use it? Yeah. You know, especially if you're using smartphones, holding them versus a Gimbal is way better using a Gimbal. So, yeah, maybe we do that on a future show. We'll talk through some of the kit. Then you may we'll give away a kit as part of the can we can absolutely do that. Yeah. Yeah. That'd be a fun thing to do. Let's do it. Alright. We got a comment here from Heather saying the workbook is great. Thank you. Glad you're enjoying that, Heather. And, again, Amar and the team will follow-up with you said you're a 100 video idea. Yeah. We'll send we'll send that book out. Absolutely. Let's see if we have any other questions in here. It doesn't look like that we do. So for those that missed the drum solo at the beginning, I say we end this show with you closing us out with drums. I mean, I think we'll end it with the opening to Tom Sawyer for Zaheed since by the way, they're they're coming on tour this year, so that's a big deal for me. Alright. Alright. Well, first off, thank you everyone for joining us today. Again, we'll be back, I believe it is March 24, live from the Trade Show Floor at Transform out here in Las Vegas with a drum kit that they don't know about yet. We'll be back then. Thank you all for joining us. And, Amir, please close us out. Take me out.