Name: Lights, Camera, Communicate: Small Teams, Big Stories
Uploaded: 2025-06-12T18:16:05.806Z
Duration: 1 h 1 min 12 s
Description: Lights, Camera, Communicate: Small Teams, Big Stories

Transcript for "Lights, Camera, Communicate: Small Teams, Big Stories": Guys with glasses. Here we are. Welcome, everyone, to the very episode of Lights, Camera, Communicate. My name is Chuck from ICology. I am joined by my friend, Amir, here from Lucihub. Hi. And we are excited to have all of you join us for this brand new series, and it feels very official. You're, Amir, in the Lucihub studio at the global head to kick this off. So I wanna thank all of you for joining us. To get things started, we wanna see where all of you are from. So go into the chat. The way one of the things I love about the, Goldcast platform is how much fun we can have in the chat. Go into the chat, introduce yourselves, let us know where you're from, and add a GIF. I want you to add a GIF that talks that perfectly describes your joy or frustration with creating more video. So go on to the chat, introduce yourself, let us know where you're from, and, we will get started here. Oh, I love seeing all the I don't see any GIFs that in here, but I wanna call out some people. We've got, we've got Minneapolis here. We've got South Africa joining us, Denver. Well, now we're international. Yeah. That's great. Officially, Lights, Camera, Communicate is international. Saskatoon, our friend Zahid is here. Dan Kramer from Sioux Falls loves the guitars. Thank you. By the way. So that's awesome. We got a couple people from Denver. Oh, I love some of these gifts. I don't even know where to begin. This one. Oh, here's another good one. Okay. How much? My friend Paul Whitmore from Minneapolis. Yes. How much? We have San Diego, Quebec, Seals, more Saskatoon, Milwaukee, Atlanta. This is amazing. So thank you all. Since as you keep coming in, introduce yourselves. Let us know where you're from. Excuse me. So why don't you tell us a little bit more about well, actually, let me talk about about ICology. Yeah. And and kinda why we why we wanted to create this series. So ICology I love telling the story because ICology started ten years ago as a podcast to really lift other voices in internal comms. And it sounds very selfish because, obviously, my voice was a part of it. But over time, it then evolved into a community all around lifting this profession of internal comms. And so, we have hundreds of members that are truly from around the world that join us for various conversations. And so if internal comms is your jam, we'd love to have you join us at joinecology.com. But, Amer, why don't you tell us more about Lucihub? So Lucihub only started three years ago and, It's the baby. It's it is. It's a it's a baby, and it started, from a conversation I was having with an agency executive who said we spend all this money on video production. By the time we get it back, it's relevant. And so what we actually found was that the demand for video has gone, you know, grown exponentially, but the way it's being developed is still the same. And so you can't keep up with that demand. And so Lucihub exists today to be able to do quality video at speed and scale, and we're a next gen platform that uses humans and AI to make this happen. Yeah. That's awesome. That's awesome. Well, we are thrilled again. This is now gonna be a series. We're we're hoping to do this from the Lucihub global headquarters every time. But why don't you kick things off and introduce our very special and featured guest today? So our our very, special and, and, featured guest is Melissa from, Sumo Logic. Melissa Beck. And, she's here because she does a lot with video. She's she's an early adopter of the platform, and and we've really seen the way she's using it and the business grow. And and she is a small team, which is why we labeled this one, you know, small teams or small small teams and, you know, big stories or something. Is that what we call it? Small teams, big stories. Yeah. So, so that's that's why she's here. She's the VP of comms at Sumo Logic. And, yeah. Is she here? Can we get her in? Let's get her in. Let's get her in. Melissa, where are you? Hello. Thanks for your patience. Melissa. Yeah. You got it. You know, I have to say sorry. I was looking at all the emojis coming up or the GIFs coming up, and there there's the one with the, little girl with the cotton candy. And true story, I went to high school with her her father who's in that shot. So I see that gift going on all the time. No. And I I saw it randomly myself when it came up. I'm like, oh my god. There's Jake. Well, what is he doing here? He's, like, everywhere now. So just a funny story. That that's, you know, that that's one of those cool things when you see where they come back to memes that are 20 years old and you see kids when they're in the memes and now what they look like as adults and had no idea they were gonna be part of memes. Yeah. Who knows that that little girl thought that her, passion for cotton candy would show up in that way? It's as close to viral as I'll ever get, but I love it when it pops up. Well, Melissa, we're thrilled to have you join us today. And when we were talking backstage, you're joining us from the great state of Ohio for anyone who is, joining us. And for those that have been in other broadcast with me, my point is it always comes back to the state of Ohio. So but you're not here to talk about Ohio. You're here to talk about video. And, yes, Zahid. Yeah. O h I o. That is correct. What we're what we're seeing with video, at one point, it might have felt a little trendy. But I think we've moved past video simply being a trend. But how do you see that playing out inside enterprises and specifically, Sumo Logic? And and where do you see video actually having its biggest impact? So I see it's look. We live in a world where attention spans are very short. We've got phones. We've got social media. We've got gifts. We've got all these things. Right? And so, you know, just our con our our, our content just needs to be engaging and consumed very quickly. Right? And I don't care if that's in your marketing or your internal comms or whatever. I think those those rules kind of apply. So I think video is becoming increasingly important. I think I recently read a report that said 90% of b two b companies are really leaning into video as a primary marketing tool or marketing strategy. So I think we're really seeing the shift from a text sort of mentality in terms of content, whether that's, like, you know, like a a report or white paper or even, like, you you know, social cards with just text on them to a video video marketing strategy. And I think that's really where folks are looking, to move. It's certainly where we're looking to move in terms of accelerating our brand awareness and engagement across not just our social platforms, but all of our external channels. Yeah. I would love to hear for those in the chat, for those that are either doing video or investing more in video, where are you seeing the biggest impact at your company? Is it employee stories? Is it health and safety? Is it brand awareness? Is it leadership videos? Go into the chat. I'm curious to see from others where you're seeing the biggest impact when it comes to videos. Well, that that brings up a whole another a whole another point, which is, you know, historically, you think about videos. And and, Melissa, I remember when I met you, we had this conversation. You think large crews, you think cost, you think time. That's pretty much going away these days. We we've got a ton of tools out there, including Lucihub. And so I think what it's doing is it's opening up these opportunities that teams never really thought about. And so I wanted to kinda throw that at you, Melissa, because I know you guys are doing a ton of things. And there are things that you're saying, hey, we never actually thought about using video for this because it was always cost prohibitive. It's not anymore. Do you have some good examples of some of those use cases or ideas you guys have been exploring? Yeah. So I I'm just I'm I'm reminded of our conversation, Amer. I think I really dumped on you, like, all my issues of, like, oh my god. This is why I need you guys. So I think the thing is we really started using this type of video model, and I'll call it a video model because I do think it's it's sort of different than just saying, you know, you know, DIY video or paid video or whatever it is. But, we started using it to do highlight reels at trade shows. Right? And the and the perp and we were just experimenting at the time, but the purpose was to really showcase, like, at the end of an event, showcase all the cool things that happened, all the cool things that we did, and the energy and kinda put the wrapper on the event externally. And so the one that we did was, I think, back in 2022 at RSA, which is one of the biggest security conferences out there. We got a huge engagement, not only on our corporate channels, but also it really resonated in internally. So for those internal comms people out there, and I'm also internal comms, people were pumped up. They were just like, oh, wow. My company looks cool. It's showing up cool. So it had just as much impact internally as it did externally. So I really knew that we were onto something once we started to do that, and I could not believe I did it all on my phone. Everyone thought we did something fancy. I'm like, no. It's just me walking around. Well, you know what I feel about that is they did three. They actually did, next day turns. So they did one of the day one recap, day two recap, and then a kind of a, hey, event highlight of RSA. And I remember you saying, we get three videos in three days for the price for less than the price of one that would have taken us two weeks to get back. I think that was kind of an moment for for you and me to do something here. Yes. It's a 100% an moment. We've done a lot of experimentation since. So, since then, we've created everything from teaser videos for product launches, like, hey. Coming on December 2, our Copilot, check it out. We did these fun little sort of animated no, you know, no voice over sort of things. We've done it for customer testimonials, which that to me, use case, huge because it's hard to get customers nowadays anywhere. And when you can't get them in person, it's such a it's so it's so hard to kind of build that time into whatever you are doing in person, like our customer advisory boards. This really allows us to meet the customers where they're at. And, you know, we just do it on Zoom, and we put it through the Lucihub, platform. It looks great. So that's becoming a pretty big use case. And now we're seeing other things. We've done it for thought leadership pieces, and we're looking at it for more internal use cases like employee spotlights, quarterly awards for various, functions across the organization. So, yeah. I I mean, as much as I can use it, we've also got the our education team that also is using it for, like, these micro lesson series that they do. So it's it's spreading slowly but surely. It is so, you know, it it's again, it's a shift in mindset, but, the fact that you don't have to spend a bunch of money to create video on look. Whether it's Lucihub or a DIY tool, fundamentally, things have changed. Right? What about changing, your team's perception of of how to do this or getting them on board? I definitely had to sell this in. No question. I mean, it's a new way of thinking about it. Right? And even you and I, Amer, we had a lot of conversations. Like, it took me it didn't take me that long to kinda grok it, but we did have a lot of back and conversations. And I was like, oh, okay. I get this. And so, you know, we're still in that process. No question. But I think what people thought originally was, oh my gosh. This is kind of a low rent video that's gonna be made, and it doesn't you know, it it'll be good enough but not okay, and we want something that's higher quality. But then when they start to see it and they start to use it for the time, I think they, you know, their their adoption increases and they get it. Right? Once you kind of see you create something yourself, you get it. So we're getting, increased adoption within the company. We actually just made a strategic sort of bet on this model, to bring this in as the only video platform that we use. Now there's a couple of exceptions in that, but, this is what we do for everything. So if you're going to do customer testimonials, you're going out to event, you're doing partner videos, you're doing teasers, whatever it is, this is what we use. And so we're putting a lot into creating, an enablement and, like, training hub. So lots of training videos, but also here's how you get started. Here's kind of all the things you can do. Here's the example. So we're putting a lot into that because we want broader adoption across the company, and we want other people using it. As a company, we we're leaning into the smartphone. We're a smartphone business. And I think to your point, a lot of people have a hard time realizing that you can use a smartphone to build great content. In fact, iPhones have four k content now. By the way, barely being used. I think ten eighty is is plenty. But one of the things I do is when I present at at events, I put a put a slide up of a DSLR camera with all these different specs around it of of what you need to be able to tell a good story visually. And I have people look at it, and I click the slide, and it it's actually the specs for an iPhone 16 Pro. They they never realized that that that's how powerful a phone is. So I think for for us, it's changing perception internally. And there's some clients we have guys that that there's no way a CEO is gonna be okay with sitting in front of a a phone. So you're gonna have to use a camera at at some point. That's actually good a good segue, Omar, into the next thing. But I wanna go back to the chat and call on some of these different examples. This is like a great laundry list of video types everyone can do. We I've great seen some my college members in here sharing some of their examples. We've got about, you know, global employee base, seeing and hearing from leadership, who obviously, all the time, can't make it around to every location every day. So it's a chance for people to have the visibility. We've got project stories to help external audiences understand more, brand awareness, onboarding, training, customer product stories, help communicating strategic brand. Hello, Katie Lebrun from Sioux Falls. More customer stories. So, yeah, so many great examples. It was basically a laundry list of all the things. But, Melissa, you're also touching on is a very fancy term and then I'm gonna I'm gonna make it not sound so fancy, but I call it the democratization of communication, which is basically saying, how do we empower people to be a part of the story? And so, Amer, you alluded to this with the power of a smartphone. Mhmm. Now the ability to create so much more video is because it doesn't there's no doesn't have to be a bottleneck anymore. Everyone, in theory, I know that's a a gross estimation, but but a theory of has a camera Yep. In their pocket. Yep. So how have you empowered team members to then become part of the story largely through the use of their smartphone and then helping them be a part of it while still maintaining some things around control and compliance and governance with the team at Sumo Logic? Yeah. So I think, the part of that look. I'm one person. I'm a you you know, I can't be out You are. Doing all these videos for everybody Oh, jeez. As much as I might like to be. So I want people to use it. Right? I want my colleagues using it. You're at partner events. Go do something with it. Right? I want you to feel empowered to do that. So I'm all about the empowerment. Although as a comms person, I'm always about risk and control too. So, I think outside of cost, this new model was really my number one concern. I said, great. We're gonna let everyone kinda go do this stuff. What is what's gonna come back? Is it gonna be crap? Is it gonna be, like, so off brand or crazy? And so, you know, no matter how short or long that content is or what it's for, it's gotta be consistent. So for us, we've we added a brand video a video brand kit to our model, and to our Lucihub platform. And we've got everything in from the opening, closing bumpers to the the palettes and the fonts and all the things. Right? So what we're really doing is, taking the onus off the other creators, content creators, like the partner team or the the education team or whatever. It's like, just go focus on creating the content. We'll worry about the brand consistency on this end, but we're also gonna have a checkpoint. Right? And so this is something new that we just we're we're still experimenting with, but rolling out is having kind of, I I hate to say use compliance, but it just feels so Corporate. Legally. But yes. Exactly. But just a checkpoint where it's like, hey. Either myself or our brand lead looks at all the videos just to make sure nothing's wildly off or inappropriate. And once we do, it's kinda built into the system. They can then download the video. So we've got a couple, checkpoints for that. But I think the bigger thing is I would rather empower people and give them the tools to do that so they can just focus on creating the content and let us worry about kind of the back end compliance, if you will. Amer and team have been really helpful. I mean, it was one of the things I brought up when we started using this. I'm like, this is great, except there's all these videos being created that I don't know how to like, I can't I don't see them. Right? Yeah. Right. Right. And I wanna give feedback because, that's what comes people too. So, anyway, that's how we're doing it today. I'm curious more about this video, Brankian. I'd love to if I'm curious in the chat if other organizations have something similar where you you've got sort of a lay of the land for people of, here's what good video looks like, here's what great video looks like, here's, like you said, to your point, Melissa, the fonts, the colors, the schemes. But I also think at times that could be overwhelming to some people because they don't wanna make a mistake. So I love this idea of you saying, we will take on that part of it. But they're empowered to be part of the creation process, not the sole creator, but part of the creation process. So I'm curious for those in the chat. Does your company have something similar? And and could you go into a little more depth, Melissa, of what's all in that brand kit? Yeah. So in the brand kit, we've got, like, opening bumper. So when you a video opens, it's always consistent. It's got the Sumo Logic logo, and we've got, like, you know, we've got a new, mascot that we have. So it opens up, and then it goes into the video. If there's talking, you know, then you got talking heads. We've got consistent lower thirds that you just need to they're all the same. The font's the same. You just need to really input the content. Watermarks. So when you are watching the video, no matter what's on it, do you always have our logo down at the bottom? It's not super intrusive, but, you know, for social, I think it's really important if you're just scrolling and you don't know what you're looking at. And then, yeah, all of our color palettes are fun. If we're especially doing, like, animation or we're creating custom things like the, product teasers that we did for our copilot last winter, we did it was all visuals. Right? But we needed it in the right color palette and and sort of thing. So it was easy for the team to kinda pull that in and just worry about really being the SME, right, the the subject matter expert. So we've got all kinds of things in there. We've got music. We've got, end bumpers. We've got all kinds of things. So I wanna I wanna continue talking about democratize democratization because it's it's actually a pretty, it's becoming a more common theme with our customers, and empowering frontline employees to tell stories is becoming a very, very common theme. I'm curious how many of the viewers here are are exploring that that idea of, hey. We can literally leverage our team of employees to be storytellers and be an extension of the marketing team. I'm I'm I'm curious if you guys are doing that because we're seeing a lot with our customers. And we have two really big mandates that we're hearing a lot of now. It's one is how do we empower our team to be storytellers? And the other is is how do we become an AI centric business? So that's a whole conversation for another time, but I'd be curious how many people, on on this call today are empowering employees or working with their teams to be able to do that because it's it's become a more and more common theme with our clients. If you go back in the chat, I love this I love this example from Elizabeth Rasberry here where, she mentions hello, Elizabeth. She mentions that she bought a ring light and a mic for her iPhone. Perfect. Took her around and make she says it's a poor man's day in the life of. I think that actually is a day in the life of 100%. But then we have we have branded, ring lights for phones for that reason. If you have a ring light and a love, that's not a poor man. That's that's a that's a legitimate delivery vehicle. Yeah. Absolutely. Yeah. So how do you see then at at Sumo Logic, Melissa, how do you see the role of video evolving? Is it longer video, more video, shorter video? Like, where is where is it growing there in Sumo Logic? And then what's some of the stuff you still really want to do? Yeah. So I think it's all of it. Although look. What I'm really looking at is I I think the role of video is gonna only become more important and critical for our organization, but I also think broadly across, marketing teams. And it's a really simple reason, and it's AI. Right? So Yeah. Over the past four to six months, I've been reading a ton of articles, and I couldn't really, again, get my head around it. And finally, kind of, like, the light bulb went on. But, you know, we're seeing a a shift in how people, search things because now we've got these AI overviews that come up in the beginning of Google, etcetera. So discoverability and getting clicks is really has really changed. Right? So we've seen, like, you know, web traffic drop down or, like, SEO go down, and we're trying to figure out what's going on. And, really, it's AI. And so, you know, everyone knows how to do that Google game. They know how to do their SEO content and build their content strategy and and, you know, to get into those few results for Google. But I really think AI is changing the game because it's it's, it's not about discovering clips. It's really about getting your content so that AI can pick it up. And it's scraping from everywhere. Right? So it's scraping from social. It's scraping analyst reports, media articles, you know, even your product web pages. You know, any kind of real estate, external real estate that you have out there that you're getting mentioned in your positioning in is where it's scraping from. So, you know, for me, I I just said this to our VP of DemandGen. It's always been about, like, we just need with the all the money goes to the clicks and the SEO and all that stuff. And all of a sudden, he's like, no. I need more content from corporate comms now because that's, you know, how it's all gonna get picked up. I'll be like, oh, yay. I'm relevant again. Yes. Well, I I was gonna say if you even historically, if you wanted to be relevant, video index is better on Google. So that's that's that's been around for a while. But now it's Yeah. Starting to it's starting to actually load in responses in in in ChargeGPT and AI. So it's becoming important again, and it's a great way to get the message out. And what's interesting is the how to videos are actually kind of on top of the list. Yeah. Yeah. I think, you know, if a AI is picking up snackable short content. So that doesn't mean long videos still don't matter. You know, we still do two and a half, three minute, you know, customer testimonials just because those are really powerful, and we can cut those up a million different ways. But, yeah, I'm I'm constantly thinking about what kind of short form video content can we do for social or for like, I just did it at this conference I was at yesterday. We just launched a a a external report on some security data, and I have the guys in the booth. I'm like, hey. Can you just do, like, thirty seconds on the report and a couple of the data stats? Like, it was totally down and dirty, and I actually didn't have my lab with me. I normally do. I didn't have it and picked it up. Okay? And I just threw it up on LinkedIn, and that's what you know, where we start to see the magic happen on some of that stuff. So I think AI is changing everything. We're all trying to figure it out, but the bottom line is I feel like, corporate marketing, corporate comms, all internal comms, it all matters now because it you have to get it out everywhere. I wanna I wanna pull up a a message on here that, Christine but where she says she wish her company was empowering employees to be a part of it. They're doing it anyway. They're they are recording video. So, yes, Christine, that's great. Love the idea of giving them the consistent tools to then, you know, part of the process, which is, which is always very important. And and Melissa, we're heading down a path I didn't know we're gonna head. But I just came back from a different conference, and we weren't at the same conference. We were both at a conference. And there were some speakers, they were acting like they were breaking new ground when they were saying, like, oh, you know, what's internal isn't internal anymore. And it's, like, yeah, we we know that. We know that. But with the thought of having employee storytelling, how do you see that playing out more from an advocacy side of things having employees also be the voice of the business and not just a voice over or your leaders being that voice? So I'm a huge, huge, huge believer of employee advocacy. And in fact, Sumo Logic, has a very strong employee advocacy program. We've had it for a long time. I've been at Sumo Logic for ten years. I think I started it in year one, because we knew we needed more voices, more networks. You know, we were start up at the time. Right? We were really trying to get, kinda get into that high growth mode. So we have a very robust social media program. We use Hootsuite for that platform. We absolutely serve things up to employees, but we also train our employees, to do it themselves in a way that, you you know, they kinda know the guardrails. Again, it's not like I'm not, like, the legal team. I'm not gonna be here, like, kind of getting down on you for everything. But If you were the legal team, you wouldn't be part of this event, Melissa. That's true. Yeah. This will look good. Invite me if I'm legal. Yeah. Exactly. So yeah. So we train them too because I want that. I want and and I see it, you know, when I look at our corporate channels and our employees are sharing, absolutely way more engagement than even our corporate channels. And that's just across the board. There's a ton of reports that kind of indicate the same thing. Right? Your employees, are way better mouthpieces for you. And so when they are excited because they're at a show or they're excited because they're in product and they launch something and they're sharing it, I'm like, please share away. Like, do it. I don't want you to be scared about it all. So we're really about, again, fact to empowerment and giving them just light guide rails guard rails, right, that they can use so they don't feel like they can't do it. Have you found some, like, hidden Scorsese inside your business? Like, some people that really enjoy doing this video? I mean, may not only say to to the degree of where they're doing too much, but where they get it, either from the leadership side or from the employee side where where they you've seen some enthusiasm around being part of the comms process play out. You know, the part our partner team is really surprisingly, not because anything to do with them, but the partner team has been an early adopter along with myself. Like, we've kinda been learning together. Right? Because they're at a ton of events. They're talking to partners all the time. You know, we don't have a huge partner marketing team per se. So any content that they can get while they're out in these at these things, they bring back and they do. So, surprisingly, it's been that. I, of course, I'd love to see more functions use it. But, yeah, the partner partner, team has been a huge consumer of it. And I'm trying to think who else. I feel like our you know, our marketing the other parts of marketing team are catching up to it. I think they were used to doing it the old way. Right? I really kinda had to educate them along the way and then train them on how easy it is. And once they see how easy it is, and they don't have to go through this huge long process to do it, they're they're kind of off and running. So yeah. You know, we we get a broader view of this, and so we do recognize those Scorsese's. And and we always actually talk about it internally. Like, hey. Did you see that onboarding video the other day? That was amazing. Or we had a we had a a actually, Boys and Girls Club, Sioux Falls, did an an amazing, recruiting video. Literally, there's a group of us internally going, hey. Did you see that video? Did you see all those shots? That was amazing. So we recognize the people who really start moving up and and doing better, and it's it's been interesting to see because you enable them to do this and some people really gravitate to it and become really, really great filmers on phones. And you see the level of story quality get better and better and better And that's been an exciting piece for me to see, you know, as as as we do this with clients globally to see which ones really take it on and and own it. I I remember the time using I think the time I used the Lucihub platform, We were at an ecology event in Chicago. Chicago. Yeah. I'm not gonna say I'm at this Courchese level. But, I have a good shot. Really good shot, actually. I actually had a lot of good shots on there, just so we're clear. I had a lot of really good shots, but a lot of thought into, like, catching the train going by as That was the one I was referring to. Yeah. And you know what, Melissa? Not a single one of them ended up in the final clip. I think the cleaning Let me finish. It did not finish it did not end up in there. Totally. So I'm sure Melissa, like, how how do you manage some of the egos that come into this video creation process? Well, of all, I think I am a budding Scorsese, but that's all because Ali, Omar, and team, they've kind of, like, you know, I I'm I'm learning along the way. And I also did a Chicago shoot saying kind of images. I think it was my best video yet. It's for, like, a customer advisory board thing. I was like, wow. This looks like we paid a lot of money to do this. So, you know, not to my own horn, but I think anybody can be a Scorsese. We don't really have a lot of that of ego wise, within our, you know, internal I I feel like for the most part, people kinda know what they wanna get to. It's pretty consistent. I don't know if that's just because it's Sumo Logic and we're kind of all in the same canoe together, but we don't have that kind of push and pull where it's like, nope. I definitely wanna use this. I don't wanna use that. It's it's pretty collaborative, when we do those things. So I know that's not an interesting answer, but, we haven't really seen that a lot. K. You know what we see a lot of is lack of confidence. Mhmm. It's you know, Chuck will take on the platform and we'll we'll onboard the the team that's gonna use it. And there's this intimidation factor of, well, I I can't possibly tell a good story. Like, a few few good moves, you actually can. And, you know, we have this whole promptless AI creative director that does scripts and shot list and all that. Shot list piece of it is one of the most valuable pieces. We had a sales rep who had to cover a conference one day and had no idea how to cover it. So I think just create a shot list on what you're gonna do. I actually think it's worth going into that a little bit more. Yeah. Because I do you're right. There is a bit of an intimidation factor. Yeah. Especially, if you if you don't have an ego like mine, where you're overconfident or you're new to video. There's there you don't know how to maybe get started. So talk about how that works. So so with our with us, we have this whole preproduction tool set that lets you create a script and a voice over. The shot list is really, really valuable because it's the visual blueprint on how to tell that story. And we stick tips and tricks in there, but if you just follow that, you can tell a great story. There's two things you need. You need to be able to follow the blueprint and you need to be able to create some really good motion with the phone, which, you know, a pan, a tilt, and a push is what we usually teach. If you do those two things, the phone does the rest of the work, and that's what I try to explain to people. You don't have to pull focus. You know, you don't have to worry about white balance. You don't have to worry about all the things that a a professional photographer has to worry about. You just have to be able to tell the story, get the shots you need, and create a little bit of motion, and and it looks great. Yeah. I wanna go back to the chat here. The lovely city of Sioux Falls, South Dakota is getting quite a bit of love. Very well represented. Yeah. In the in the chat, that's a good time to shout out that, August 26, ICology will be hosting our annual employee comes and culture flyover festival in Sioux Falls. Or you were there last year. Yeah. I'll be there this year. And and and they're returning in this year. And it was called out. One of the cool things about being at that event is is, yes, we're all together, but also everybody got to be part of that creation process of producing a highlight reel after the event. And we had interviews. We had people like myself who were doing the street scenes. Again, felt like we were out there in the beginning. The falls, which I didn't even know were close to us. Very close. Yeah. Very close. I had no idea. So, yeah, all kinds of love. And then and then your shout out for the video Tai Chi as a content of teaching people how to do your your pan and movements and all that. You know what we are gonna do? We're gonna start doing a once a month light smartphone action, and and that's gonna be a thirty minute educational series online. Anybody can join. Just if you wanna be a better filmmaker on a phone, sign up for that. It's gonna be running once a month, and it's gonna be a live series that Ali from our production team is gonna be running. So if you guys wanna be better filmers, just watch for it on our website, luciett.com. Oh, yeah. Here's a good, video tip, coming here from Elizabeth. Don't estimate the power of the of the time. Yes. Okay. I just did this. So at this so I'm I'm in the middle of making a wrap video, and I did a time lapse video. W r a p or r a p? Right. W r a p. Okay. I know. I thought it was good. Yeah. I know. You got excited. You thought I was gonna come to the studio and wrap. Yeah. I, and I did a time lapse of just me walking the show floor just to kinda show, like, the energy from not just our booth, right, but the whole event. And I a 100% agree. I didn't it took me a while to kinda get into that, but I was just experimenting and playing around, and I love it. It's great. So So we Hannah, who works for us, does a really good job with the time lapse. She always does us doing the booth setup and the breakdown as a time lapse, and it becomes one of our social media posts. Mhmm. And it's just really easy to do. In in the chat, Dan, who was at FlyOver Festival last year and also will be back this year, mentions that the lack of confidence is absolutely a hurdle Yeah. For some to overcome. We wanna keep this positive. However, I am curious, like, what are some of the other hurdles that people have when it comes to video? If we know confidence is one, go into the chat and share, like, what do you think is your biggest I like hurdle better than challenge. Yeah. You can always get over hurdles. Yeah. Yeah. Yeah. You can always get over those. Speed bump, hurdle. Exactly. Yeah. We can always get over those. Well, there are some brutal, speed bumps inside Vegas for Rogers too. Oh, man. That is painful. However Yeah. Oh, walking and filming at the same time. I didn't think that granular about it, Dan. So thank you for that. Let's think more philosophically, perhaps, about, some of the bigger we probably shouldn't walk and film. That's probably a safety hazard in some organization. Walk and do anything with a phone. Microsoft did a whole commercial about people walking the fountains and and and stuff. I'll tell you what we see. One of the things we see is the the lack of ideas on what to do with video. We're we're actually gonna be rolling out a series of playbooks, department specific playbooks on how to leverage video. But that's one of the challenges we see that, like, well, like, well, we don't know what stories to tell. And and, you know, we talked about that in the beginning, Melissa, and I think the team shared. By the way, I love this idea of the audience interacting. It's like they're the, you know, the the guest here. So that's really cool. But one of them is just what do you tell? Yeah. I'm constant sorry. I didn't, you know, interrupt you. But whenever I'm in meetings and I'm finding this more and more. Right? Like, I'll get with our internal comms team or I'll get with, you know, our education team. They're like, hey. We wanna do this just for meeting for other things. And I'm like, well, hey. Have you guys considered just doing it via video? Like, it's super easy. We can run it through Lucihub. It'll we can get it back in, like, twenty four forty eight seventy two hours. Right? And so it's always they're like, oh, I never thought of that. So, I totally agree with you, Amer. I think people just don't their heads aren't always wrapped around it. The people that do wanna do videos know what they want in terms of objective, but they may not be able to know how to get there, hence your your your, shot list. Right? That's where that's really helpful. But I think, yeah, people just don't think put it in put it in a video format super easy. Right? Whether it's, like, follow-up from a town hall or, you know, we're we're experimenting with it in newsletters right now. So rather than do written customer newsletter, we're actually experimenting with just doing a video newsletter and seeing if that kinda gets more pickup or if there's more engagement there just because you know? So yeah. So I don't think people kinda are still thinking very traditionally, I think. Well, while we're on the topic of people, my friend, Arlene, out of Toronto is here, and she said her biggest challenge is getting people who are willing to participate outside of senior. I think some people have challenge of getting senior leaders to participate. We do. So her challenge is getting people outside of that. Melissa, we're we're not quite to q and a, but I'm curious, what are some techniques or advice you have? And others in the chat, if you have, ideas of how to get people to participate. What what are some things that you've done, Melissa? I think it's so our senior leaders do not use it, so don't feel bad about that. I think that what we're doing is just really trying to I hate using this term, but open up the kimono. We're trying to bring people along on the journey. So we're still learning. I'm still learning. You know? I mean, I'm constantly asking poor Ali and others and Lucihub have questions about, can I do this, this, and this? What about this? But so we're just about to so we have been, I think, ad hoc training people who have kind of raised their hand and said, hey. I wanna play around with this a little bit. So we've kind of done one off trainings. We're actually opening up a whole training hub within the entire Sumo Logic organization, where if you think you wanna use video or you haven't even thought about using video, here's all the ways you can do it, and here's how we make it easy. And we're gonna get you up to speed really quick and at least get you on your way to experiment. So there are actual trainings. We, we're gonna have office hours. We have a whole hub of libraries and best practices and all that stuff. And it actually didn't take a lot, to pull together. I know it sounds like kind of like a a library of things. But, you know, Lucihub has a ton of great things in there. Lucihub Academy, We have kinda just, you know, from our own experience and and using it ourselves, kind of tips and tricks, and a bunch of examples. I actually put our examples of what we've used Lucihub for up top because I think people don't even know we use Lucihub for that. And they see it, and they're like, oh my god. Okay. Yes. I get it. So a lot of training, and a lot more training is gonna be happening for that. So I'm hoping through that, we get more cross functional, teams wanting to use it. But in the interim, we've been doing one offs. Like, I just talked to our, head of sales communications. She wants to do some quarterly awards. She wants to do, like, highlight reels of, like, the wins for the quarter. So we've been working on getting our up to speed to do those sorts of things. So it's slow but spreading. So I I love to hear you guys are making that commitment. I'll tell you, what we what we see and what I think needs to happen to to have more video adoption across the enterprise. You know, I did a I wrote an article a couple of weeks ago night where I talked about it isn't a trend anymore. It's it's how we live. It's how we shop. It's how we do research. It's how we communicate. And what we've seen is if somebody doesn't take ownership within that organization or department, it's not gonna work. And it does take that that commitment of ownership. And what's happening is when you've got all these DIY tools, you've got the LuciHub type hybrid tools, you've got these different tool sets coming out. And so you don't necessarily need to be a filmmaker anywhere or anymore. But if you're a content creator, if you're a production person in a comms group or in the marketing group, you're gonna become an orchestrator. And if you can become an orchestrator, now the content volume is gonna grow exponentially. It's not about, oh, I can only get two or three videos out. It's like, hey. I'm gonna be the intake, and I'm gonna facilitate all this. I'm gonna help you guys get it done. Also gonna help you educate you on how to be filming this or doing this so you can get better content. If an organization get can get that one champion, it's incredible what can be done, across across the organization of the team. Yeah. I couldn't agree more. We've got, we have a podcast at Sumo Logic that we're kind of, you know, reimagining and relaunching. And the guy who is running it, my colleague, Adam, who's amazing content specialist, but gets, like, how to run podcast, like, production wise. Right? He gets the whole thing. But he's like, let's get it into Lucihub. I have to get all the sound bites. So when we wanna do promo, pre or post or whatever it is, we've got all these little bits to drop, and whatnot. So that's kind of an example where he probably didn't think of it before, but as we kind of went down the planning path, and he's like, yeah. Yeah. Yeah. Let's definitely do that. So I agree. If you have a champion or you have a person who's just familiar with content or they just know how to edit so, like, a lot of people just know how to edit. Right? They use what is that? Adobe or for what? Camtasia? It could be it could be see a CapCut from here. So if they have any of that experience, and our education team does too because they were using Camtasia for educational videos, you know, those are maybe target those people because they already kind of understand the the process. Well, this is we're gonna segment now into the Diana portion of our Yeah. Of our well, you're gonna learn because Diana's been active in the chat. Great. So I flashed this up earlier around Diana saying for her to get other people involved in the videos is finding that that sponsor. Or who are the right voices? I think we tend to go back to the well too often as communicators with the same voices all the time, so finding new voices and fresh voices. Also, I love the of it of, help them with the script, but not be too scripted. I think that's the other key thing here. Otherwise, it does doesn't come across too natural. But Dan also wants to learn more about your video newsletter, Melissa. So can you go into a little bit more around what you're looking to accomplish there? Oh, yeah. So, we haven't pushed one out yet, but we're experimenting with it. So our customer newsletter and, you know, I'm encouraging our partner team to do the same. Anybody who has, like, a newsletter, I'm actually encouraging. We've got a lot of newsletters that fly around Sumo Logic, both internal and external. So for the customer newsletter, you know, we've got all these kind of bits and bobs, and it's it's really targeted towards practitioners. So it's tips and tricks, but, hey. Did you know we launched this feature? Hey. We're gonna be at this show. Or, hey. If you love us, leave a review on g two or whatever. There's a lot of, you know, kind of things to take in. And I just think people aren't reading emails anymore. Right? Unless you have kind of a funny headline or there's some sort of, like, really cool CTA in there, it's really hard to communicate with with find kind of engaging ways to communicate with customers. And this is another challenge outside of, you know, all the other stuff that we've been tackling that, you know, we're trying to get our heads around is how can we get better, closer communications with customers. So with the newsletter, we're actually trying to put all of that info into something that's just like a a one minute, you know, forty five seconds, maybe even thirty if we can get there. I don't know. That seems really fast. But a one minute video, like, hey. Click out this video, see all the things, thumbs up it, you know, whatever. So I I don't know how exactly. We're still kind of, like, going through it, but I think we will have multiple voices. And it's really gonna be kind of that fast flash thing. I mean, things that you see on social. Right? Like, did you know we've got this? Hit here if you wanna learn more. All that kind of stuff. We're gonna we're gonna take that, we're gonna take that method and see if it works because we just you know, I don't think it's the content that we're serving up to customers. It's just, like, we're trying to meet them where they're at, and we're thinking maybe this might be better. So Yep. And then what we would do, obviously, we'll put it on our probably, we'll put it on our YouTube channel. We'll probably start to create a, you know, like, a YouTube playlist, but we'll also send a big email. Like, we'll do, like, a wrapper. Right? And just a quick little wrapper where you can just easily click into it. But yeah. But I think that's important, putting it up on on social and using different mediums because you're gonna get multiple touch points. Yep. And the stats on on how the shelf life of videos is is unbelievable. Three days is about all you get on a short form. YouTube, you'll get a little longer. But so to be able to put it on, you know, LinkedIn and Instagram and do it on your email and your website, I think that's all pretty important. I wanted to bring up so to to close out our temporary session of with the Diana segment of the of our event here, because we were talking about this before we started, Amer Tadayon, about the challenge of global organizations and multiple language and translation in different videos. So talk about how Lucihub has helps organizations who are trying to juggle that world of multiple language inside one house. Yeah. So we've done a few things and and Melissa Beck, you're I don't know how many other customers we have out there, but, we, you know, we have the creative Copilot, which is a prompt list set of AI tools. So think JAD GPT, Eleven Labs, OpusClip, all on one dashboard. No prompt engineering required. But what we're rolling out this, I think, this month is, the multi language support. So if you are so for example, our I think our customer is pushing this out for the Cannes Lion Leon, not sure which one it is, event. But they said, look, we want it in English, but we have a lot of, attendees from Spain. We in the Spanish version. So they went in and they created their their VO. They created their script, turned it into an English and a Spanish VO, and pushed it in, and we were able to deliver it. So the idea is really for our global clients and our Canadian clients who need, you know, French, Canadian, and English when they're creating marketing content. But AI is a really great tool that not only cuts the time required for that down, but cuts the cost because historically, you usually had to send that out to translation somewhere. Right? And I think that's one of the things that as communicators, I will say we need to get over a little bit that there's this resistance of machine to machine translation. And while it's not perfect or it's not this or it's not that, but so often it's good enough. And I think that sometimes it's never going to be perfect. But if it's good enough to make people feel like, okay, this effort was made. They're communicating to me in my language. Is everything absolutely have to be perfect? Absolutely not. But there's this perception that if it's not perfect, we can't use it. Yeah. So we have we have a couple go ahead. Go ahead, Melissa, and I'll tell the story. I totally agree with you. And I think going back to hurdles, going back to how you get kind of people bought into it, I think people wanna create these super perfect videos. Right? But to your point, what you just said, or, like, shelf life of videos, eighty twenty is fine. Like, I think it's fine. That's why we created the brand kits. Right? So you don't don't worry about that part. Just focus on the content piece. You gotta be okay with kind of creating sort of, it's like fast fashion. Right? It's kinda like the H and M of videos on some of this stuff. Some of them you're gonna use once, you're never gonna use again. So it's okay. Just, like, get it done. Get it out there. And I think in terms of I love this whole bilingual thing, Amer. I don't know if we talked about it, but it'd be really helpful for us and APJ to go Japan for us. It'll be good enough for them. They'll appreciate the effort. Right? It's it's because right now, we're not doing any of that. It'd be it's so translation. It's crazy. So So when you mentioned earlier on in the on the episode, Melissa, you said you're you're still learning, and we stay in our house every day as a school day. Like, we're all learning every single day. I just learned something from you that I'm gonna start referring the video as fast fashion. That's You know what? Sometimes you buy some things that you're like, this is only gonna last a summer or maybe two. After that, it's just not gonna work out. Yeah. But that's okay. That's okay. So start maybe this one of the big takeaways from Melissa, start thinking about some of your videos. Like you do is like H and M or Old Navy or Sheen or wherever it is, fast fashion. It's somewhat temporary, but for right now, it works pretty damn well. So we have we have some clients that have they have corporate production teams, and I'm sure a lot of you have that as well. And and they said, hey, you know, this is how we're gonna look at video. We're gonna have tier one video, which is the broadcast stuff that's gonna go on TV or it might be the big event or something. And then we're gonna have tier two video. And that's the stuff that you're gonna use a phone for. It's gonna have a shelf life of three days and it's okay. And they have different expectations for those different tiers and different teams executing on those different tiers. And it works really, really well. And it's a way they've been able to expand the the video content creation with two ways. Cost effectively because if it's tier two, you're not gonna spend a ton of money on it. And if it's tier one, you're gonna put your guys on it. You're gonna probably either use DIY tools for tier two or you're gonna use a service like Lucihub for that. And we're totally fine being the tier two guys, by the way. There's a lot more content there than there is anyone else. But if you think of that and if you use Melissa's line of fast fashion, then it's gonna work out just fine. If you really worry about acquisition format and this voice over isn't the best, you're you're gonna you're gonna spend more time and money than it's than you're probably gonna get out of the views on that particular piece of content. Well, it's like the Right. The thing you say, like, b plus is better than never. Yes. And I think sometimes we let things get in the way of us putting things out there because it's never gonna be a plus. We're gonna think it should be, but b plus is actually actually good enough. And I do wanna call out, we've got Marty in the chat as well. He did share a link to some of the different examples of videos that we've talked about if people do wanna see how others have, participated. Yes. Thanks, Marty, for the link in there as well for the FlyOver Festival. Yeah. And to give you guys some examples of what some of our clients think are tier two, community outreach and stories because we deal with some non profits. We deal with some sports teams. Right? So a community, interaction, they can think of that as tier two. Employee engagement, they think of that as as tier two. That it doesn't have to be beautiful. We have a client who I think they 95 employee stories globally in about eighteen months. Think about That's amazing. Think about that. Right? It it's a really great story, but they they committed to the fact that this is tier two content. It will go on social. It'll go it'll get used internally, but they weren't gonna spend all of the money that you would have thought they would have had to spend on a global, execution. Right? You you sort of had a big a little bit of a podcast faux pas there, Amer, because you should have said I'm about to blow your mind. And then saying 95 stories in eighteen months because that that is pretty mind blowing to think that I I think some organizations would be thrilled if there was a story a month, and yet this brings to 95 in a year and a half. Yeah. Which means they knock down those hurdles. They knock down those barriers. They let employees be part of the process. Well, I think it it for me, it wasn't mind blowing because we're our best customer, and we do about 50 to 60 projects a quarter for ourselves. So Well, it was funny. When you were talking about the different tiers, I think that's also a better way for communicators to think about things. Because in the promotion of this event series, on the oncology distribution list is a friend of mine, an oncology member, who runs a very high end video production company. Like, he goes to foreign countries for companies to produce very high end video, and he snarkily replied to my email when I was about, hey. It doesn't have to cost a lot of money to produce video. He's like, or it can Or it can. Cost a lot of money. And I actually need it to cost a lot of money to do this video. But I think that points you there's different styles. And there are some videos that you do wanna spend that extra amount on. You do wanna have teams focus on. But as you see, that then becomes a bottleneck because they're so focused on those high end tier one videos that they can't get to 90% of the other videos that need to be created. And there's a use case for both. Right? There's a story for both. So I don't think it's one or the other. I think if you're gonna do this right, you're gonna make an investment in both. Absolutely. Yep. Totally great. I I think the format of this is gonna change moving forward because we have, like, the character now, which is the audience, and this is great. So Is that what's what what is it in, in movie making? Is that the wall? The wall is, yeah. Literally looking to the game. Right. So we're we're gonna start we gotta we gotta be a little more disciplined and start looking at our people as we're Yeah. As we're in here. I'm gonna go into the chat and see. All here is you get more more love here, Melissa, for your fast fashion. My fast fashion? If people are gonna hang up, we're that's gonna become a thing. That's gonna be I feel like that's the headline. Right? Yeah. Exactly. Marty, write that down. We'll put something in our marketing. Yeah. I'll play. So what what would be your advice then, Melissa? So not everyone that that's in the chat. There might be some that are using the Lucihub platform, but how would you recommend people get started? Like, how did you get started? What were some of the early projects that you sort of crossed off the list for yourself? So, definitely events. Like I said, we started in events really to just get some additional social content. Right? You know, pictures play well. Videos play well in in those types of scenarios, at least for us in in our industry and what we do. I was really trying to get to talking heads to look testimonials, whether it was employees or customers or partners or whatever it is, because that is probably, I think, the hardest thing to do, with video these days. And we've done it, you know, we've done it like everyone else. We've done it where we've had a cab, and we brought in a crew, and we've done 10 videos and whatever. But, you know, the time frame it takes to get them back, is it's it's not that you want them faster. Right? Because you just it's fresh and you wanna do it. So, for example, we just had our sales kickoff in Boston in February, and I was asked to, you know, get a couple customers to speak up on stage. And is there any, you know, new customer videos that we can use? And I was like, oh my god. I had kind of a I'm like, I'm gonna jam on Lucihub on all of this. So, basically, what I did is I reached out to 10 or 15 customers. I said, hey. Would you mind doing just, like, a quick little interview with me? It'll take, like, twenty minutes to shoot on Zoom. I'll let you review it, obviously, sign off on it, and we're gonna put it into this reel for sales kickoff. Every one of them said yes. We ended up getting great conversations. We got a sizzle reel together, and we actually used, videos, from other shoots that we had done. Right? It wasn't just the ones I did. So they all had different looks and feels, and we kinda made them look cohesive. And we pulled it all together in sizzle reels. We had them in separate videos. We're now doing, bites of those things. So it's, you know, I've kinda said this a few times. It's it's definitely a learning process. Those were those early projects around the reels or the, you know, the event, reels really helped because all you really have to do is shoot. Right? You just have to kinda learn those little tilts and things like you said, Amer. Right? It it's not doesn't require script. Doesn't require even, like, a big, like, hey. What do I want this video to be about? It's really just, like, I'm a go shoot the sights and sounds. So that's been really helpful. My advice well, obviously, if you're not doing video at scale, you gotta get a plan in place ASAP. I just think it's no longer nice to have. It's a must have. AI is just you know, we're already behind in AI, all of us. So if you wanna stay competitive and you wanna continue to drive that awareness or increase awareness and engagement, whether it's internal or external, you just you you need some sort of plan around it. Right? And I think the piece of advice that I would say is we've talked about this and kinda touched on it a lot is think outside the box. Like, I'm kinda surprised that the things we ended we are using Lucihub for, like teaser videos for product launches. I never had that on my punch list of things that we could potentially do. Right? Or just, like, animated videos. We were using another vendor to do these animated videos for, like, certain marketing campaigns. And it's not like we do have some of that still, but we are increasingly using this kind of model to to do those things. So I think the sky is really the limit. And going back to 8020 and fast fashion and all that, if you keep that in mind, I think it'll allow you to kinda open your mind and experiment a little bit more. What I love too, Melissa, and maybe you've thought about it, but I just sort of realized it as you were talking is you're also creating a bit of your own corporate b roll archive as well that Bonner, we talked about that. Right? Didn't we? You can always see really bad b roll that's party stock stuff that we don't have. But the fact that you're now building your own that you can call on and maybe somebody shot a video that doesn't end up ends up on the cutting room floor, so to speak, but later on ends up being a part of some other video because it caught people talking at a reception. It caught somebody receiving an award at an internal event or whatever it might be. I think that's so invaluable long term to just have video content of your company. I think a 100%. It's one of the things I asked Omar about. I'm like, could we use this to kind of have a repository? And he's like, absolutely. Well, you'll you'll have a really cool one in a few months that you can actually search. So it's it's it's coming. You're just giving away gifts. I know. I hope not. Hold on. I'm gonna blow your mind. Well, let me see if we have any more questions. If not, I know we are coming right up on time. I think we've got oh, here is a question. I did sort of get answered in the chat, but, really, you can use any you don't have to use smartphones. You can use DSLRs. You can use other cameras. Yeah. Yeah. But for smartphones, I would say as long as you're not still on a Blackberry with the clickable keys, maybe that might not You know, I'll I'll tell you the advantage of smartphones. And and there's a longer story here about how this company started and it was using DSLRs. It's the efficiency. You have a you have you have an Internet connection. You have a camera. And so the workflow on a smartphone is so much easier because you film, you tap, you upload, you're done. It's not that way on an s l on a DSLR. And if you wanna use it that way on a DSLR, you've gotta spend over $2.02 or $3,000 on communication devices and a cloud service that supports them, and it's just cost prohibitive. It's the reason Lucihub exists, actually. We started out as a professional production company with DSLRs and all these tools. It was just it it wasn't it didn't make sense. And so we looked at the phone. We said this phone can do everything, especially for tier two content. Why even use a DSLR now? We have some people, and I don't know if Katie's on the on the call today, but, you know, some people are not gonna be able to get a phone in front of an executive. So they're gonna have to use a DSLR, and that workflow's a little different. But it's just the efficiencies you get using a phone to film content. And why wouldn't you? You're gonna you can get up to four k four k video off of a smartphone. Three you know, two to three lenses. Right? So you don't have to swap. A battery that lasts a lot longer and portability. And then one more thing I'll say is, especially with employee and customer interviews, everyone's comfortable talking into a phone. Not everyone is comfortable talking into a camera. So as soon as you put a camera with a lens in front of somebody, they start to clam up and they'll they'll get they'll get nervous and you just won't get the authenticity that you would hope to get. And I have a really good, I have a really good story about two nonprofits that, they did their fundraiser video using using their smartphones, and Lucihub had the most successful fundraisers they've ever had. And so I asked both of them. I said, why do you think that was? And they said there was a level of connection and just, you know, there's a there's a level of connection authenticity to the videos that they've made using the smartphones versus the really beautiful ones that that you do. And and so I think that's another reason to use a phone. I'm glad you said just one more thing, Amer, because I'm cutting you off. Okay. Right now, we are at time. Alright. Perfect. Please go into the chat. Show some appreciation for Melissa. Melissa, thank you so much for joining us. Gosh. Thank you for having me. Super fun super fun conversation. Our very episode of Lights, Camera, Communicate, we will be back again next month. Will. And and share with us your topics. If there's questions you have, we will come to this event. We will share resources. We will share ideas. We will inspire all of you to create more video. And if you wanna create more video, talk to the great people here at Lucihub. If you wanna join an amazing community of communicators, join ICology. Thank Thank you so much for joining us for the episode of Life Can Communicate live from the Lucihub Studio in Las Vegas. Have a great one. Bye, everyone. Bye.